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Malthouse, Edward C.
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1

Prompt-Based Generative News Recommendation (PGNR): Accurac..:

, In: Lecture Notes in Computer Science; Advances in Information Retrieval,
Li, Xinyi ; Zhang, Yongfeng ; Malthouse, Edward C. - p. 66-79 , 2024
Link: https://doi.org/10.1007/..
 
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2

A Virtuous Circle: Explaining News Deserts and Their Relati..:

Choi, Jaewon Royce ; Malthouse, Edward C.
Journalism Studies.  , 2024
Link: https://doi.org/10.1080/..
 
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3

Optimising customer equity through engagement:

Zhou, Yayu ; Malthouse, Edward C. ; Nelson, Barry L.
Journal of the Operational Research Society.  , 2024
Link: https://doi.org/10.1080/..
 
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4

Integrating the customer equity and brand equity approaches..:

Calder, Bobby J. ; Malthouse, Edward C. ; Omatoi, Joe
Journal of Marketing Analytics.  , 2024
Link: https://doi.org/10.1057/..
 
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5

Newly subscribed! Effects of e-mail newsletters on news-rea..:

Kim, Su Jung ; Kim, Ho ; Choi, Jaewon R..
Journal of Media Economics.  , 2024
Link: https://doi.org/10.1080/..
 
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6

Churning off the news: An analysis of newspaper subscriber ..:

Peña, Vincent C. ; Malthouse, Edward C. ; Mersey, Rachel Davis
Newspaper Research Journal.  44 (2023)  2 - p. 190-205 , 2023
Link: https://doi.org/10.1177/..
 
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7

Managerial response strategies to eWOM: A framework and res..:

Lopes, Ana Isabel ; Dens, Nathalie ; De Pelsmacker, Patrick.
Tourism Management.  98 (2023)  - p. 104739 , 2023
Link: https://doi.org/10.1016/..
 
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8

Discovering interpretable structure in longitudinal predict..:

Sürer, Özge ; Apley, Daniel W. ; Malthouse, Edward C.
Advances in Data Analysis and Classification.  , 2023
Link: https://doi.org/10.1007/..
 
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9

The 10th International Workshop on News Recommendation and ..:

, In: Proceedings of the 45th International ACM SIGIR Conference on Research and Development in Information Retrieval,
Özgöbek, Özlem ; Lommatzsch, Andreas ; Kille, Benjamin... - p. 3470-3473 , 2022
Link: https://dl.acm.org/doi/1..
 
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10

The Effects of Big Data on Media Management:

, In: Media and Change Management,
Green, Gregory A. ; Malthouse, Edward C. - p. 55-71 , 2022
Link: https://doi.org/10.1007/..
 
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11

An Interpretable Neural Network Model for Bundle Recommenda..:

, In: Proceedings of the 16th ACM Conference on Recommender Systems,
Li, Xinyi ; Malthouse, Edward C. - p. 722-723 , 2022
Link: https://dl.acm.org/doi/1..
 
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12

Digital News Readership and Subscription in the United Stat..:

Kim, Su Jung ; Wang, Xiaohan ; Malthouse, Edward C.
Digital Journalism.  10 (2021)  6 - p. 1015-1036 , 2021
Link: https://doi.org/10.1080/..
 
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13

Coefficient tree regression: fast, accurate and interpretab..:

Sürer, Özge ; Apley, Daniel W. ; Malthouse, Edward C.
Machine Learning.  113 (2021)  7 - p. 4723-4759 , 2021
Link: https://doi.org/10.1007/..
 
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14

In Search for an Audience-Supported Business Model for Loca..:

Kim, Su Jung ; Zhou, Yayu ; Malthouse, Edward C..
Digital Journalism.  , 2021
Link: https://doi.org/10.1080/..
 
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15

Coefficient tree regression for generalized linear models:

Sürer, Özge ; Apley, Daniel W. ; Malthouse, Edward C.
Statistical Analysis and Data Mining: The ASA Data Science Journal.  14 (2021)  5 - p. 407-429 , 2021
Link: https://doi.org/10.1002/..
 
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Marketing