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Manß, Rico
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1

Die vergessene Industrie: Customer Journeys im B2B-Kontext:

, In: Customer Centricity,
Manß, Rico ; Stehr, Melanie - p. 181-193 , 2024
Link: https://doi.org/10.1007/..
 
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2

Financial consequences of adding bricks to clicks:

Maier, Erik ; Bornschein, Rico ; Manss, Rico.
International Journal of Research in Marketing.  40 (2023)  3 - p. 609-628 , 2023
Link: https://doi.org/10.1016/..
 
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3

Den Marketing-Mix auf die Straße bringen: Implementierung i..:

, In: Innovatives und digitales Marketing in der Praxis,
Manß, Rico - p. 457-468 , 2023
Link: https://doi.org/10.1007/..
 
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4

What drives competitive webrooming? The roles of channel an..:

Manss, Rico ; Kurze, Katharina ; Bornschein, Rico
The International Review of Retail, Distribution and Consumer Research.  30 (2019)  3 - p. 233-265 , 2019
Link: https://doi.org/10.1080/..
 
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5

Modemessen in Deutschland: Quo vadis?:

Manß, Rico ; Zaccharias, Ronja
Series: IU Discussion Papers - Marketing & Kommunikation.  , 2023
Link: http://hdl.handle.net/10..
 
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6

Cross-channel integration: A consumer and supplier perspect..:

Manß, Rico
urn:nbn:de:bsz:14-qucosa2-738776.  , 2020
Link: https://nbn-resolving.or..
 
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7

Kundenbindung durch crossmediale Integration - Die Offline-..:

Manß, Rico ; Kirchgeorg, Manfred
Journal: Marketing Review St.Gallen.  , 2017
Link: http://hdl.handle.net/10..
 
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8

Cross-channel integration 

A consumer and supplier perspective 
Manß, Rico , 2020
Link: https://nbn-resolving.de..
 
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