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Mandler, Timo
17
results:
Search for persons
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Online (17)
Mediatypes
Articles (Online) (16)
OpenAccess-fulltext (1)
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1
This article is… Consumer reactions to unfinished teasers f..:
Mandler, Timo
;
Cziehso, Gerrit P.
;
Schaefers, Tobias
..
Psychology & Marketing. , 2024
Link:
https://doi.org/10.1002/..
?
2
A meta-model of customer brand loyalty and its antecedents:
Desveaud, Kathleen
;
Mandler, Timo
;
Eisend, Martin
Journal of Business Research. 176 (2024) - p. 114589 , 2024
Link:
https://doi.org/10.1016/..
?
3
It takes two to tango: The role of interactivity in enhanci..:
Yuan, Ruizhi
;
Chen, Yanyan
;
Mandler, Timo
Journal of Business Research. 178 (2024) - p. 114658 , 2024
Link:
https://doi.org/10.1016/..
?
4
Are brands re-evaluated when consumers learn about brand or..:
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina Petra
Journal of Business Research. 164 (2023) - p. 113941 , 2023
Link:
https://doi.org/10.1016/..
?
5
Marketing Agility in Subsidiaries: Market Orientation and M..:
Özsomer, Ayşegül
;
Simonin, Bernard
;
Mandler, Timo
Journal of International Marketing. 31 (2023) 2 - p. 6-24 , 2023
Link:
https://doi.org/10.1177/..
?
6
What Drives Royalty Rates in International Franchising?:
Zeißler, Jennifer
;
Mandler, Timo
;
Kim, Jeeyeon
Journal of International Marketing. 31 (2022) 2 - p. 103-123 , 2022
Link:
https://doi.org/10.1177/..
?
7
Three decades of research on loyalty programs: A literature..:
Chen, Yanyan
;
Mandler, Timo
;
Meyer-Waarden, Lars
Journal of Business Research. 124 (2021) - p. 179-197 , 2021
Link:
https://doi.org/10.1016/..
?
8
Not All Wrongdoers Are Equal in the Public Eye: A Moderated..:
Barbarossa, Camilla
;
Mandler, Timo
Journal of International Marketing. 29 (2021) 2 - p. 26-44 , 2021
Link:
https://doi.org/10.1177/..
?
9
Me trying to talk about sustainability: Exploring the psych..:
Elgaaied-Gambier, Leila
;
Mandler, Timo
Ecological Economics. 187 (2021) - p. 107089 , 2021
Link:
https://doi.org/10.1016/..
?
10
Performance consequences of marketing standardization/adapt..:
Mandler, Timo
;
Sezen, Burcu
;
Chen, Jieke
.
Journal of Business Research. 125 (2021) - p. 416-435 , 2021
Link:
https://doi.org/10.1016/..
?
11
Can't help falling in love? How brand luxury generates posi..:
Mandler, Timo
;
Johnen, Marius
;
Gräve, Jan-Frederik
Journal of Business Research. 120 (2020) - p. 330-342 , 2020
Link:
https://doi.org/10.1016/..
?
12
Brand credibility and marketplace globalization: The role o..:
Mandler, Timo
;
Bartsch, Fabian
;
Han, C. Min
Journal of International Business Studies. 52 (2020) 8 - p. 1559-1590 , 2020
Link:
https://doi.org/10.1057/..
?
13
On the Interplay Between Consumer Dispositions and Perceive..:
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
;
Bartsch, Fabian
...
Journal of International Marketing. 27 (2019) 4 - p. 39-57 , 2019
Link:
https://www.jstor.org/st..
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14
Beyond reach: an extended model of global brand effects:
Mandler, Timo
International Marketing Review. 36 (2019) 5 - p. 647-674 , 2019
Link:
https://doi.org/10.1108/..
?
15
On the Interplay Between Consumer Dispositions and Perceive..:
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
;
Bartsch, Fabian
...
Journal of International Marketing. 27 (2019) 4 - p. 39-57 , 2019
Link:
https://doi.org/10.1177/..
1-15