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Mandler, Timo
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1

This article is… Consumer reactions to unfinished teasers f..:

Mandler, Timo ; Cziehso, Gerrit P. ; Schaefers, Tobias..
Psychology & Marketing.  , 2024
Link: https://doi.org/10.1002/..
 
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2

A meta-model of customer brand loyalty and its antecedents:

Desveaud, Kathleen ; Mandler, Timo ; Eisend, Martin
Journal of Business Research.  176 (2024)  - p. 114589 , 2024
Link: https://doi.org/10.1016/..
 
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3

It takes two to tango: The role of interactivity in enhanci..:

Yuan, Ruizhi ; Chen, Yanyan ; Mandler, Timo
Journal of Business Research.  178 (2024)  - p. 114658 , 2024
Link: https://doi.org/10.1016/..
 
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4

Are brands re-evaluated when consumers learn about brand or..:

Mandler, Timo ; Bartsch, Fabian ; Zeugner-Roth, Katharina Petra
Journal of Business Research.  164 (2023)  - p. 113941 , 2023
Link: https://doi.org/10.1016/..
 
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5

Marketing Agility in Subsidiaries: Market Orientation and M..:

Özsomer, Ayşegül ; Simonin, Bernard ; Mandler, Timo
Journal of International Marketing.  31 (2023)  2 - p. 6-24 , 2023
Link: https://doi.org/10.1177/..
 
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6

What Drives Royalty Rates in International Franchising?:

Zeißler, Jennifer ; Mandler, Timo ; Kim, Jeeyeon
Journal of International Marketing.  31 (2022)  2 - p. 103-123 , 2022
Link: https://doi.org/10.1177/..
 
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7

Three decades of research on loyalty programs: A literature..:

Chen, Yanyan ; Mandler, Timo ; Meyer-Waarden, Lars
Journal of Business Research.  124 (2021)  - p. 179-197 , 2021
Link: https://doi.org/10.1016/..
 
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8

Not All Wrongdoers Are Equal in the Public Eye: A Moderated..:

Barbarossa, Camilla ; Mandler, Timo
Journal of International Marketing.  29 (2021)  2 - p. 26-44 , 2021
Link: https://doi.org/10.1177/..
 
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9

Me trying to talk about sustainability: Exploring the psych..:

Elgaaied-Gambier, Leila ; Mandler, Timo
Ecological Economics.  187 (2021)  - p. 107089 , 2021
Link: https://doi.org/10.1016/..
 
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10

Performance consequences of marketing standardization/adapt..:

Mandler, Timo ; Sezen, Burcu ; Chen, Jieke.
Journal of Business Research.  125 (2021)  - p. 416-435 , 2021
Link: https://doi.org/10.1016/..
 
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11

Can't help falling in love? How brand luxury generates posi..:

Mandler, Timo ; Johnen, Marius ; Gräve, Jan-Frederik
Journal of Business Research.  120 (2020)  - p. 330-342 , 2020
Link: https://doi.org/10.1016/..
 
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12

Brand credibility and marketplace globalization: The role o..:

Mandler, Timo ; Bartsch, Fabian ; Han, C. Min
Journal of International Business Studies.  52 (2020)  8 - p. 1559-1590 , 2020
Link: https://doi.org/10.1057/..
 
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13

On the Interplay Between Consumer Dispositions and Perceive..:

Diamantopoulos, Adamantios ; Davvetas, Vasileios ; Bartsch, Fabian...
Journal of International Marketing.  27 (2019)  4 - p. 39-57 , 2019
Link: https://www.jstor.org/st..
 
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14

Beyond reach: an extended model of global brand effects:

Mandler, Timo
International Marketing Review.  36 (2019)  5 - p. 647-674 , 2019
Link: https://doi.org/10.1108/..
 
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15

On the Interplay Between Consumer Dispositions and Perceive..:

Diamantopoulos, Adamantios ; Davvetas, Vasileios ; Bartsch, Fabian...
Journal of International Marketing.  27 (2019)  4 - p. 39-57 , 2019
Link: https://doi.org/10.1177/..
 
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