E-LIB Suche - Ergebnisse für: Mani, Sudha

1

Buyer–Supplier Relationship Dynamics in Buyers' Bankruptcy ..:

Mani, Sudha ; Astvansh, Vivek ; Antia, Kersi D.
Journal of Marketing. 88 (2023) 3 - p. 127-144 , 2023

2

Social media analytics for business-to-business marketing:

Agnihotri, Raj ; Afshar Bakeshloo, Khashayar ; Mani, Sudha
Industrial Marketing Management. 115 (2023) - p. 110-126 , 2023

Link: https://doi.org/10.1016/..

3

Alliance portfolios and joint R&D project performance:

Mani, Sudha ; Ashnai, Bahar ; Wang, Jeff Jianfeng
Industrial Marketing Management. 107 (2022) - p. 238-252 , 2022

Link: https://doi.org/10.1016/..

4

Drivers and Performance Implications of Frontline Employees..:

Agnihotri, Raj ; Mani, Sudha ; Chaker, Nawar N...
Decision Sciences. 53 (2020) 1 - p. 181-215 , 2020

Link: https://doi.org/10.1111/..

5

Connect, engage, transform: how B2B researchers can engage ..:

Mooi, Erik ; Mani, Sudha ; Kleinaltenkamp, Michael..
Journal of Business & Industrial Marketing. 35 (2020) 8 - p. 1305-1310 , 2020

Link: https://doi.org/10.1108/..

6

Gender bias in the recruitment of entry-level B2B salespeop..:

Ashnai, Bahar ; Mani, Sudha ; Kothandaraman, Prabakar.
Journal of Business & Industrial Marketing. 35 (2020) 8 - p. 1335-1344 , 2020

Link: https://doi.org/10.1108/..

7

Guest editorial:

Mooi, Erik ; Mani, Sudha
Journal of Business & Industrial Marketing. 35 (2020) 8 - p. 1303-1303 , 2020

Link: https://doi.org/10.1108/..

8

Franchising research in marketing: suggestions for future r..:

, In: Handbook of Research on Distribution Channels,

Mani, Sudha ; Wathne, Kenneth H. ; Antia, Kersi D. , 2019

Link: https://doi.org/10.4337/..

9

Sales professionals' use of social media to create and depl..:

, In: Social media marketing / Githa Heggde, G. Shainesh, editors

Kashyap, Rajiv ; Mani, Sudha ; Kothandaraman, Prabakar.. (2018) - p. 143-158

Copies: Zentrale:E02 a bwl 419 s/239

10

Franchisor-franchisee bankruptcy and the efficacy of franch..:

, In: Journal of marketing research / American Marketing Association

Antia, Kersi D. ; Mani, Sudha ; Wathne, Kenneth H.. (2017) 6 - p. 952-967

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

11

STOCK MARKET AND NETWORK INFLUENCE ON ALLIANCE FORMATION: E..:

Mani, Sudha ; Kothandaraman, Prabakar ; Kashyap, Rajiv.
Journal of Marketing Theory and Practice. 25 (2017) 1 - p. 69-85 , 2017

Link: https://www.jstor.org/st..

12

Franchisor–Franchisee Bankruptcy and the Efficacy of Franch..:

Antia, Kersi D. ; Mani, Sudha ; Wathne, Kenneth H.
Journal of Marketing Research. 54 (2017) 6 - p. 952-967 , 2017

Link: https://doi.org/10.1509/..

13

Franchisor-Franchisee Bankruptcy and the Efficacy of Franch..:

ANTIA, KERSI D. ; MANI, SUDHA ; WATHNE, KENNETH H.
Journal of Marketing Research. 54 (2017) 6 - p. 952-967 , 2017

Link: https://www.jstor.org/st..

14

Stock Market and Network Influence on Alliance Formation: E..:

Mani, Sudha ; Kothandaraman, Prabakar ; Kashyap, Rajiv.
Journal of Marketing Theory and Practice. 25 (2016) 1 - p. 69-85 , 2016

Link: https://doi.org/10.1080/..

15

Sales Role-Plays and Mock Interviews: An Investigation of S..:

Mani, Sudha ; Kothandaraman, Prabakar ; Kashyap, Rajiv.
Journal of Marketing Education. 38 (2016) 3 - p. 183-198 , 2016

Link: https://doi.org/10.1177/..