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Mardon, Rebecca
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1

When parasocial relationships turn sour: social media influ..:

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate
Journal of Marketing Management.  39 (2023)  11-12 - p. 1132-1162 , 2023
Link: https://doi.org/10.1080/..
 
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2

How Social Media Influencers Impact Consumer Collectives: A..:

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate...
Journal of Consumer Research.  50 (2023)  3 - p. 617-644 , 2023
Link: https://doi.org/10.1093/..
 
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3

"Kind of Mine, Kind of Not": Digital Possessions and Afford..:

Mardon, Rebecca ; Denegri-Knott, Janice ; Molesworth, Mike...
Journal of Consumer Research.  50 (2022)  2 - p. 255-281 , 2022
Link: https://doi.org/10.1093/..
 
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4

Communicating corporate social responsibility in the digita.. 

A gower book
Lindgreen, Adam ; Mardon, Rebecca ; Mardon, R.. , 2018
Copies:  BB WiWi: 11a bwl 044/758
 
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5

Materializing digital collecting: An extended view of digit..:

Mardon, Rebecca ; Belk, Russell
Marketing Theory.  18 (2018)  4 - p. 543-570 , 2018
Link: https://doi.org/10.1177/..
 
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6

YouTube Beauty Gurus and the emotional labour of tribal ent..:

Mardon, Rebecca ; Molesworth, Mike ; Grigore, Georgiana
Journal of Business Research.  92 (2018)  - p. 443-454 , 2018
Link: https://doi.org/10.1016/..
 
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7

How Social Media Influencers Impact Consumer Collectives:An..:

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate
https://eprints.lancs.ac.uk/id/eprint/183668/1/AAM_How_Social_Media_Influencers_Impact_Consumer_Collectives_An_Embeddedness_Perspective.pdf.  , 2023
Link: https://eprints.lancs.ac..
 
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8

When parasocial relationships turn sour:social media influe..:

Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate
https://eprints.lancs.ac.uk/id/eprint/180121/1/PURE_Mardon_et_al_When_Parasocial_Relationships_Turn_Sour_Social_Media_Influencers_Eroded_and_Exploitative_Intimacies_and_Anti_Fan_Communities.pdf.  , 2023
Link: https://eprints.lancs.ac..
 
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9

Social media influencers & transgressive celebrity endorsem..:

Cocker, Hayley ; Mardon, Rebecca ; Daunt, Kate
https://eprints.lancs.ac.uk/id/eprint/150637/2/Author_Accepted_EJM_Social_Media_Influencers.pdf.  , 2021
Link: https://eprints.lancs.ac..
 
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10

YouTube beauty gurus and the emotional labour of tribal ent..:

Mardon, Rebecca ; Molesworth, Mike ; Grigore, Georgiana
https://centaur.reading.ac.uk/76704/1/The%20Emotional%20Labour%20of%20Tribal%20Entrepreneurship%20-%20JBR%20Post%20Print.pdf.  , 2018
Link: https://centaur.reading...
 
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11

The Longitudinal Epidemiologic Assessment of Diabetes Risk ..:

Fishbein, Howard A. ; Birch, Rebecca Jeffries ; Mathew, Sunitha M....
Healthcare.  8 (2020)  4 - p. 100458 , 2020
Link: https://doi.org/10.1016/..
 
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12

Duplication, Deletion, and Polymorphism in the Sex-Determin..:

Mardon, Graeme ; Mosher, Rebecca ; Disteche, Christine M...
Science.  243 (1989)  4887 - p. 78-80 , 1989
Link: https://doi.org/10.1126/..
 
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13

Duplication, Deletion, and Polymorphism in the Sex-Determin..:

Mardon, Graeme ; Mosher, Rebecca ; Disteche, Christine M....
Science.  243 (1989)  4887 - p. 78-80 , 1989
Link: https://www.jstor.org/st..
 
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14

The sex-determining region of the human Y chromosome encode..:

Page, David C. ; Mosher, Rebecca ; Simpson, Elizabeth M....
Cell.  51 (1987)  6 - p. 1091-1104 , 1987
Link: https://doi.org/10.1016/..
 
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15

Use and Impact of Type 2 Diabetes Prevention Interventions:

Campione, Joanne R. ; Ritchie, Natalie D. ; Fishbein, Howard A....
American Journal of Preventive Medicine.  63 (2022)  4 - p. 603-610 , 2022
Link: https://doi.org/10.1016/..
 
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