Marroquín Díaz, Adrián Camilo
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Evaluación de la moderación de la edad, el género y los ing..:

Marroquín Díaz, Adrián Camilo
Bibliografía Anderson, E. (1998). Customer satisfaction and Word of mouth. Journal of Service Research. 1(1), 5-17. Sen, S. y Lerman, D. (2007) "Why are you telling me this? An examination into negative consumers reviews on the web". En: Journal of Interactive Marketing 4, 75-90. East, R., Hammond, K., & Lomax, W. (2008). Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), 215–224 Weinberg, BD., de Ruyter, K., Dellarocas, C., Buck, M. y Keeling, DI. (2013). Destination social business: Exploring an organization's journey with social media, collaborative community and expressive individuality. Journal of Interactive Marketing, 27 (4), 299-310 Bickart, B. y Schindler, RM. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15 (3), 31-40 X. Wang, L. Peng, X. Luo. (2016). El boca a boca electrónico: una perspect....  , 2021
 
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