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Martínez Ruiz, María Pilar
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1

Preferencias de consumo y sostenibilidad turística en Ecuad..:

Pinargote-Montenegro, Karen Gisela ; Blázquez Resino, Juan José ; Martínez Ruiz, María Pilar
Revista Venezolana de Gerencia.  27 (2022)  Edición Especial 7 - p. 537-555 , 2022
Link: https://doi.org/10.52080..
 
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2

Determinantes de la experiencia de cliente en e-servicios: ..:

Izquierdo Yusta, Alicia ; Jiménez Zarco, Ana Isabel ; González González, Inés.
Revista Tecnología, Ciencia y Educación.  , 2018
Link: https://doi.org/10.51302..
 
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3

Handbook of research on strategic retailing of private labe.. 

Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
Martínez Ruiz, María Pilar ; Gómez-Suárez, Mónica , [2016]
Link: https://doi.org/10.4018/..
 
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4

Análisis de los factores que condicionan la elección del ca..:

Izquierdo Yusta, Alicia ; Martínez Ruiz, María Pilar
Cuadernos de Economía y Dirección de la Empresa.  12 (2009)  41 - p. 93-122 , 2009
Link: https://doi.org/10.1016/..
 
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5

Perceived value and loyalty to WeChat: evidence from a samp..:

Mecinas Cantos, Rocío ; Martínez Ruiz, María del Pilar
Observatorio (OBS*).  18 (2024)  2 - p. , 2024
Link: https://doi.org/10.15847..
 
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6

Assessing the drivers to share the content on social media ..:

García-Haro, María Ángeles ; Ruiz-Palomino, Pablo ; Martínez-Cañas, Ricardo.
European Journal of Management and Business Economics.  , 2024
Link: https://doi.org/10.1108/..
 
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7

The influence of food values on satisfaction and loyalty: E..:

Martinez-Ruiz, Maria Pilar ; Ruiz-Palomino, Pablo ; Izquierdo-Yusta, Alicia.
International Journal of Gastronomy and Food Science.  33 (2023)  - p. 100770 , 2023
Link: https://doi.org/10.1016/..
 
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8

Food values and purchase decisions in emerging markets: Emp..:

Femi-Oladunni, Opeyemi ; Ruiz-Palomino, Pablo ; Martinez-Ruiz, Maria Pilar.
Cogent Business & Management.  10 (2023)  3 - p. , 2023
Link: https://doi.org/10.1080/..
 
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9

Does employee management influence the continued use of tel..:

González-González, Inés ; Martínez-Ruiz, María Pilar ; Clemente-Almendros, José Antonio
Small Business International Review.  6 (2022)  2 - p. e537 , 2022
Link: https://doi.org/10.26784..
 
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10

Food Values, Satisfaction, and Loyalty: Some Evidence in Gr..:

Muro-Rodríguez, Ana Isabel ; Pérez-Jiménez, Israel Roberto ; Esteban-Dorado, Andrea.
Sustainability.  13 (2021)  7 - p. 3908 , 2021
Link: https://doi.org/10.3390/..
 
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11

Studying Customer Experience and Retention Using Applied Da..:

, In: Advances in Business Information Systems and Analytics; Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry,
Méndez-Aparicio, M Dolores ; Martínez-Ruiz, María Pilar ; Izquierdo-Yusta, Alicia. - p. 192-222 , 2021
Link: https://doi.org/10.4018/..
 
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12

A Review of the Literature on Food Values and Their Potenti..:

Femi-Oladunni, Opeyemi Afolabi ; Ruiz-Palomino, Pablo ; Martínez-Ruiz, María Pilar.
Sustainability.  14 (2021)  1 - p. 271 , 2021
Link: https://doi.org/10.3390/..
 
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13

Editorial: Toward Consumer 4.0 Insights and Opportunities U..:

Martínez-Ruiz, María Pilar ; Gómez-Suárez, Mónica ; Jiménez-Zarco, Ana Isabel.
Frontiers in Psychology.  11 (2021)  - p. , 2021
Link: https://doi.org/10.3389/..
 
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14

Benefits of Online Sources of Information in the Tourism Se..:

Garcia-Haro, Maria Angeles ; Martinez-Ruiz, Maria Pilar ; Martinez-Cañas, Ricardo.
Journal of Theoretical and Applied Electronic Commerce Research.  16 (2021)  6 - p. 2051-2072 , 2021
Link: https://doi.org/10.3390/..
 
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15

The influence of food values on post–purchase variables at ..:

Izquierdo-Yusta, Alicia ; Gómez-Cantó, Carmen María ; Martínez-Ruiz, María Pilar.
British Food Journal.  122 (2020)  7 - p. 2061-2076 , 2020
Link: https://doi.org/10.1108/..
 
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