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Marwitz, Ch.
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Messung der Wirkung von Sponsoringmaßnahmen:

, In: Handbuch Controlling der Kommunikation,
Hermanns, A. ; Marwitz, Ch. ; Schubert, M. - p. 1-25 , 2015
Link: https://doi.org/10.1007/..
 
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