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Maseeh, Haroon Iqbal
18  results:
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1

Electronic shopping cart abandonment: What do we know and w..:

Chopra, Ishani Patharia ; Jebarajakirthy, Charles ; Jain, Tanu.
Electronic Markets.  34 (2024)  1 - p. , 2024
Link: https://doi.org/10.1007/..
 
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2

A meta‐analysis on peer‐to‐peer accommodation adoption:

Ashaduzzaman, Md ; Weaven, Scott ; Ross, Mitchell...
Psychology & Marketing.  40 (2023)  12 - p. 2504-2525 , 2023
Link: https://doi.org/10.1002/..
 
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3

A systematic literature review on network marketing: What d..:

Chopra, Ishani Patharia ; Jebarajakirthy, Charles ; Acharyya, Moumita...
Industrial Marketing Management.  113 (2023)  - p. 180-201 , 2023
Link: https://doi.org/10.1016/..
 
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4

Place Branding: A Systematic Literature Review and Future R..:

Swain, Swapnarag ; Jebarajakirthy, Charles ; Sharma, Bhuvanesh Kumar...
Journal of Travel Research.  63 (2023)  3 - p. 535-564 , 2023
Link: https://doi.org/10.1177/..
 
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5

Online food delivery: A systematic synthesis of literature ..:

Shankar, Amit ; Jebarajakirthy, Charles ; Nayal, Preeti...
International Journal of Hospitality Management.  104 (2022)  - p. 103240 , 2022
Link: https://doi.org/10.1016/..
 
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6

Anti‐consumption behavior: A meta‐analytic integration of a..:

Maseeh, Haroon Iqbal ; Sangroya, Deepak ; Jebarajakirthy, Charles...
Psychology & Marketing.  39 (2022)  12 - p. 2302-2327 , 2022
Link: https://doi.org/10.1002/..
 
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7

Artificial intelligence in marketing: A meta‐analytic revie:

Mehta, Pooja ; Jebarajakirthy, Charles ; Maseeh, Haroon Iqbal...
Psychology & Marketing.  39 (2022)  11 - p. 2013-2038 , 2022
Link: https://doi.org/10.1002/..
 
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8

A meta-analytic review of mobile advertising research:

Maseeh, Haroon Iqbal ; Jebarajakirthy, Charles ; Pentecost, Robin...
Journal of Business Research.  136 (2021)  - p. 33-51 , 2021
Link: https://doi.org/10.1016/..
 
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9

Mobile advertising: A systematic literature review and futu..:

Jebarajakirthy, Charles ; Maseeh, Haroon Iqbal ; Morshed, Zakir...
International Journal of Consumer Studies.  45 (2021)  6 - p. 1258-1291 , 2021
Link: https://doi.org/10.1111/..
 
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10

Privacy concerns in e‐commerce: A multilevel meta‐analysis:

Maseeh, Haroon Iqbal ; Jebarajakirthy, Charles ; Pentecost, Robin...
Psychology & Marketing.  38 (2021)  10 - p. 1779-1798 , 2021
Link: https://doi.org/10.1002/..
 
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11

Exploring the privacy concerns of smartphone app users: A q..:

Maseeh, Haroon Iqbal ; Nahar, Shamsun ; Jebarajakirthy, Charles...
Marketing Intelligence & Planning.  , 2023
Link: http://hdl.handle.net/10..
 
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12

Permission Marketing: A Systematic Review of 22 Years of Re..:

Swain, Swapnarag ; Jebarajakirthy, Charles ; Maseeh, Haroon Iqbal...
Marketing Intelligence & Planning.  , 2023
Link: http://hdl.handle.net/10..
 
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13

A meta-analysis on peer-to-peer accommodation adoption:

Ashaduzzaman, Md ; Weaven, Scott ; Ross, Mitchell...
Psychology & Marketing.  , 2023
Link: http://hdl.handle.net/10..
 
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14

Predicting collaborative consumption behaviour: a meta-anal..:

Ashaduzzaman, Md ; Jebarajakirthy, Charles ; Weaven, Scott K...
European Journal of Marketing.  , 2022
Link: http://hdl.handle.net/10..
 
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15

Mobile advertising: A systematic literature review and futu..:

Jebarajakirthy, Charles ; Maseeh, Haroon Iqbal ; Morshed, Zakir...
International Journal of Consumer Studies.  , 2021
Link: http://hdl.handle.net/10..
 
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