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Matosas-López, Luis
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1

Proposal of a Structural Model to Analyze the Impact of Bra..:

, In: Trends, Challenges, and Practices in Contemporary Strategic Management; Advances in Business Strategy and Competitive Advantage,
Matosas-López, Luis - p. 236-253 , 2024
Link: https://doi.org/10.4018/..
 
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2

Approach to Social Media Marketing Strategies in Different ..:

, In: Research Anthology on Social Media Advertising and Building Consumer Relationships,
Matosas-López, Luis ; Baelo Alvarez, Roberto - p. 927-951 , 2022
Link: https://doi.org/10.4018/..
 
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3

Assessing Teaching Effectiveness in Blended Learning Method..:

Matosas-López, Luis ; Cuevas-Molano, Elena
Behavioral Sciences.  12 (2022)  10 - p. 394 , 2022
Link: https://doi.org/10.3390/..
 
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4

The Management of Digital Marketing Strategies in Social Ne..:

Matosas-López, Luis
Journal of Open Innovation: Technology, Market, and Complexity.  7 (2021)  1 - p. 65 , 2021
Link: https://doi.org/10.3390/..
 
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5

Factors Increasing Consumer Engagement of Branded Content i..:

Cuevas-Molano, Elena ; Matosas-Lopez, Luis ; Bernal-Bravo, Cesar
IEEE Access.  9 (2021)  - p. 143531-143548 , 2021
Link: https://doi.org/10.1109/..
 
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6

How to Improve Customer Engagement in Social Networks: A St..:

Matosas-López, Luis ; Romero-Ania, Alberto
Journal of Theoretical and Applied Electronic Commerce Research.  16 (2021)  7 - p. 3269-3281 , 2021
Link: https://doi.org/10.3390/..
 
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7

Propuestas para unas estrategias de marketing en redes soci..:

Matosas-López, Luis ; Cuevas-Molano, Elena
Vivat Academia.  , 2021
Link: https://doi.org/10.15178..
 
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8

Quality Systems for a Responsible Management in the Univers..:

, In: Sustainable and Responsible Entrepreneurship and Key Drivers of Performance; Advances in Business Strategy and Competitive Advantage,
Matosas-López, Luis ; Soto-Varela, Roberto ; Gómez-García, Melchor. - p. 102-124 , 2021
Link: https://doi.org/10.4018/..
 
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9

Social Networks Use Patterns among University Youth: The Va..:

Gómez-García, Melchor ; Matosas-López, Luis ; Ruiz-Palmero, Julio
Sustainability.  12 (2020)  9 - p. 3503 , 2020
Link: https://doi.org/10.3390/..
 
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10

Can the use patterns of social networks in university stude..:

Gómez-García, Melchor ; Soto-Varela, Roberto ; Boumadan, Moussa.
Interactive Learning Environments.  31 (2020)  3 - p. 1279-1292 , 2020
Link: https://doi.org/10.1080/..
 
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11

The Efficiency of Social Network Services Management in Org..:

Matosas-López, Luis ; Romero-Ania, Alberto
Applied Sciences.  10 (2020)  15 - p. 5167 , 2020
Link: https://doi.org/10.3390/..
 
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12

Quality Control Systems in Higher Education Supported by th..:

Matosas-López, Luis ; Bernal-Bravo, Cesar ; Romero-Ania, Alberto.
Sustainability.  11 (2019)  21 - p. 6063 , 2019
Link: https://doi.org/10.3390/..
 
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13

Constructing an Instrument with Behavioral Scales to Assess..:

Matosas-López, Luis ; Aguado-Franco, Juan Carlos ; Gómez-Galán, José
Journal of New Approaches in Educational Research.  8 (2019)  2 - p. 142 , 2019
Link: https://doi.org/10.7821/..
 
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14

Diferencias en las puntuaciones de las encuestas de valorac..:

Matosas-López, Luis
Revista Infancia, Educación y Aprendizaje.  5 (2019)  2 - p. 371 , 2019
Link: https://doi.org/10.22370..
 
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15

Can the use patterns of social networks in university stude..:

Gómez García, Melchor ; Soto-Varela, Roberto ; Boumadan Hamed, Moussa.
Interactive Learning Environments.  , 2024
Link: http://hdl.handle.net/10..
 
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