Mavrommatis, Alexis
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1

Sonic sensations: Navigating the mixed outcomes of ASMR in ..:

Cohen, Justin ; Sands, Sean ; Campbell, Colin.
Journal of Retailing and Consumer Services.  80 (2024)  - p. 103900 , 2024
 
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3

Can a whisper boost recall of video advertisements? 

, In: Journal of advertising research / Advertising Research Foundation
exploring the effects of autonomous sensory Meridian respon... 
Sands, Sean ; Mavrommatis, Alexis ; Kadomskaia, Veronika.. (2022)  3 - p. 287-296
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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13

The international transfer of store brand image:

Burt Professor, Steve ; Mavrommatis, Alexis
The International Review of Retail, Distribution and Consumer Research.  16 (2006)  4 - p. 395-413 , 2006
 
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