E-LIB Suche - Ergebnisse für: Mayzlin, Dina

1

Extremity Bias in Online Reviews: The Role of Attrition:

Brandes, Leif ; Godes, David ; Mayzlin, Dina
Journal of Marketing Research. 59 (2022) 4 - p. 675-695 , 2022

Link: https://doi.org/10.1177/..

2

Channels of Impact: User Reviews When Quality Is Dynamic an..:

Chevalier, Judith A. ; Dover, Yaniv ; Mayzlin, Dina
Marketing Science. 37 (2018) 5 - p. 688-709 , 2018

Link: https://www.jstor.org/st..

3

Channels of Impact: User Reviews when Quality is Dynamic an..

NBER working paper series, no. w23299

Chevalier, Judith A ; Dover, Yaniv ; Mayzlin, Dina , 2017

Link: https://www.nber.org/pap..

4

Managing buzz:

Campbell, Arthur ; Mayzlin, Dina ; Shin, Jiwoong
The RAND Journal of Economics. 48 (2017) 1 - p. 203-229 , 2017

Link: https://doi.org/10.1111/..

5

Managing buzz:

Campbell, Arthur ; Mayzlin, Dina ; Shin, Jiwoong
The RAND Journal of Economics. 48 (2017) 1 - p. 203-229 , 2017

Link: http://www.jstor.org/sta..

6

Managing Social Interactions:

, In: The Oxford handbook of the economics of networks / edited by Yann Bramoullé, Andrea Galeotti and Brian Rogers

Mayzlin, Dina. (2016)

Link: https://doi.org/10.1093/..

7

Promotional Reviews: An Empirical Investigation of Online R..:

Mayzlin, Dina ; Dover, Yaniv ; Chevalier, Judith
The American Economic Review. 104 (2014) 8 - p. 2421-2455 , 2014

Link: https://www.jstor.org/st..

8

A reflection on analytical work in marketing: Three points ..:

Thomadsen, Raphael ; Zeithammer, Robert ; Iyer, Ganesh...
Marketing Letters. 23 (2012) 2 - p. 381-389 , 2012

Link: https://www.jstor.org/st..

9

Link to Success: How Blogs Build an Audience by Promoting R..:

Mayzlin, Dina ; Yoganarasimhan, Hema
Management Science. 58 (2012) 9 - p. 1651-1668 , 2012

Link: https://www.jstor.org/st..

10

Promotional Reviews: An Empirical Investigation of Online R..

NBER working paper series, no. w18340

Mayzlin, Dina ; Dover, Yaniv ; Chevalier, Judith A , 2012

Link: https://www.nber.org/pap..

11

A reflection on analytical work in marketing: Three points ..:

Thomadsen, Raphael ; Zeithammer, Robert ; Iyer, Ganesh...
Marketing Letters. 23 (2012) 2 - p. 381-389 , 2012

Link: https://doi.org/10.1007/..

12

Uninformative Advertising as an Invitation to Search:

Mayzlin, Dina ; Shin, Jiwoong
Marketing Science. 30 (2011) 4 - p. 666-685 , 2011

Link: https://www.jstor.org/st..

13

Firm-Created Word-of-Mouth Communication: Evidence from a F..:

Godes, David ; Mayzlin, Dina
Marketing Science. 28 (2009) 4 - p. 721-739 , 2009

Link: https://www.jstor.org/st..

14

The Effect of Word of Mouth on Sales: Online Book Reviews:

Chevalier, Judith A. ; Mayzlin, Dina
Journal of Marketing Research. 43 (2006) 3 - p. 345-354 , 2006

Link: https://www.jstor.org/st..

15

Promotional Chat on the Internet:

Mayzlin, Dina
Marketing Science. 25 (2006) 2 - p. 155-163 , 2006

Link: https://www.jstor.org/st..