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McALISTER, LEIGH
66
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Online (59)
Print (7)
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Articles (Online) (57)
Articles (Print) (7)
Bookchapter (Online) (1)
OpenAccess-fulltext (1)
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1
A taxonomy of marketing organizations:
McAlister, Leigh
;
Germann, Frank
;
Chisam, Natalie
...
Journal of the Academy of Marketing Science. 51 (2022) 3 - p. 617-635 , 2022
Link:
https://doi.org/10.1007/..
?
2
A customer portfolio management model that relates company'..:
McAlister, Leigh
;
Sinha, Shameek
Journal of the Academy of Marketing Science. 49 (2021) 3 - p. 584-600 , 2021
Link:
https://doi.org/10.1007/..
?
3
Rigor versus method imperialism:
McAlister, Leigh
Journal of the Academy of Marketing Science. 44 (2016) 5 - p. 565-567 , 2016
Link:
https://doi.org/10.1007/..
?
4
Advertising Effectiveness: The Moderating Effect of Firm St..:
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
.
Journal of Marketing Research. 53 (2016) 2 - p. 207-224 , 2016
Link:
https://doi.org/10.1509/..
?
5
Advertising Effectiveness: The Moderating Effect of Firm St..:
McALISTER, LEIGH
;
SRINIVASAN, RAJI
;
JINDAL, NIKET
.
Journal of Marketing Research. 53 (2016) 2 - p. 207-224 , 2016
Link:
http://www.jstor.org/sta..
?
6
The Impacts of Advertising Assets and R&D Assets on Reducin..:
Jindal, Niket
;
McAlister, Leigh
Marketing Science. 34 (2015) 4 - p. 555-572 , 2015
Link:
http://www.jstor.org/sta..
?
7
Help or hinder? When recommendation signage expands conside..:
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
.
Journal of Consumer Psychology. 23 (2013) 2 - p. 165-174 , 2013
Link:
https://www.jstor.org/st..
?
8
Help or hinder? When recommendation signage expands conside..:
Goodman, Joseph K.
;
Broniarczyk, Susan M.
;
Griffin, Jill G.
.
Journal of Consumer Psychology. 23 (2012) 2 - p. 165-174 , 2012
Link:
https://doi.org/10.1016/..
?
9
The relationship between online chatter and firm value:
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
Marketing Letters. 23 (2012) 1 - p. 1-12 , 2012
Link:
https://www.jstor.org/st..
?
10
The relationship between online chatter and firm value:
McAlister, Leigh
;
Sonnier, Garrett
;
Shively, Tom
Marketing Letters. 23 (2011) 1 - p. 1-12 , 2011
Link:
https://doi.org/10.1007/..
?
11
A Dynamic Model of the Effect of Online Communications on F..:
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
Marketing Science. 30 (2011) 4 - p. 702-716 , 2011
Link:
https://www.jstor.org/st..
?
12
Sophistication in Research in Marketing:
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
Journal of Marketing. 75 (2011) 4 - p. 155-165 , 2011
Link:
https://www.jstor.org/st..
?
13
Reexamining Bayesian Model-Comparison Evidence of Cross-Bra..:
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
Marketing Science. 30 (2011) 3 - p. 550-561 , 2011
Link:
https://www.jstor.org/st..
?
14
Sophistication in Research in Marketing:
Lehmann, Donald R.
;
McAlister, Leigh
;
Staelin, Richard
Journal of Marketing. 75 (2011) 4 - p. 155-165 , 2011
Link:
https://doi.org/10.1509/..
?
15
A Basket-mix Model to Identify Cherry-picked Brands:
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-Hsin
Journal of Retailing. 85 (2009) 4 - p. 425-436 , 2009
Link:
https://doi.org/10.1016/..
1-15