I agree that this site is using cookies. You can find further informations
here
.
X
Login
My folder (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
Show Desktop-Version
Toggle navigation
McClung, Steven
84
results:
Search for persons
X
Format
Online (84)
Mediatypes
Articles (Online) (60)
Bookchapter (Online) (4)
OpenAccess-fulltext (20)
Sorted by: Relevance
Sorted by: Year
?
1
Purchase intention behind Mercer University's inaugural foo..:
McClung, Steven
;
Rynarzewska, Ania Izabela
International Review on Public and Nonprofit Marketing. 12 (2015) 2 - p. 155-167 , 2015
Link:
https://doi.org/10.1007/..
?
2
Role of the Internet Site in the Promotion Management of Sp..:
McClung, Steven
;
Eveland, Vicki
;
Sweeney, Daniel
.
Journal of Promotion Management. 18 (2012) 2 - p. 169-188 , 2012
Link:
https://doi.org/10.1080/..
?
3
Examining the Motives of Podcast Users:
McClung, Steven
;
Johnson, Kristine
Journal of Radio & Audio Media. 17 (2010) 1 - p. 82-95 , 2010
Link:
https://doi.org/10.1080/..
?
4
Exploring the Political Blogosphere: Perceptions of Politic..:
Tomaszeski, Michael
;
Proffitt, Jennifer M.
;
McClung, Steven
Atlantic Journal of Communication. 17 (2009) 2 - p. 72-87 , 2009
Link:
https://doi.org/10.1080/..
?
5
Offensive Language Spoken on Morning Radio Programs:
Fitzgerald, Megan
;
Sapolsky, Barry
;
McClung, Steven
Journal of Radio & Audio Media. 16 (2009) 2 - p. 181-199 , 2009
Link:
https://doi.org/10.1080/..
?
6
MP3 Music Blogs: Their Efficacy in Selling Music and Market..:
O'Donnell, Patrick
;
McClung, Steven
Atlantic Journal of Communication. 16 (2008) 2 - p. 71-87 , 2008
Link:
https://doi.org/10.1080/..
?
7
Getting up on the download: college students' motivations f..:
Kinnally, William
;
Lacayo, Anamarcia
;
McClung, Steven
.
New Media & Society. 10 (2008) 6 - p. 893-913 , 2008
Link:
https://doi.org/10.1177/..
?
8
Product Placement in African-American Targeted Shows on the..:
McClung, Steven
;
Cleophat, Claudine R.
Journal of Promotion Management. 14 (2008) 1-2 - p. 121-136 , 2008
Link:
https://doi.org/10.1080/..
?
9
The Functions of Radio for Teens: Where Radio Fits Among Yo..:
McClung, Steven
;
Pompper, Donnalyn
;
Kinnally, William
Atlantic Journal of Communication. 15 (2007) 2 - p. 103-119 , 2007
Link:
https://doi.org/10.1080/..
?
10
Indie to an Extent? Why Music Gets Added to College Radio P..:
Desztich, Rachael
;
McClung, Steven
Journal of Radio Studies. 14 (2007) 2 - p. 196-211 , 2007
Link:
https://doi.org/10.1080/..
?
11
College Radio Streaming and Legal Uncertainty:
McClung, Steven
;
Mims, Bruce
;
Hong, Chan-pyo
Journal of Radio Studies. 10 (2003) 2 - p. 155-169 , 2003
Link:
https://doi.org/10.1207/..
?
12
College Radio Station Web Sites: Perceptions of Value and U..:
McClung, Steven
Journalism & Mass Communication Educator. 56 (2001) 1 - p. 62-73 , 2001
Link:
https://doi.org/10.1177/..
?
13
Consumer Self-Confidence in Wine Consumers: The Role of Kno..:
McClung, Steven R.
;
Freeman, Kimberly A.
;
Malone, David
Journal of Promotion Management. 21 (2015) 5 - p. 601-613 , 2015
Link:
https://doi.org/10.1080/..
?
14
The immorality of illegal downloading: The role of anticipa..:
Wang, Xiao
;
McClung, Steven R.
Computers in Human Behavior. 28 (2012) 1 - p. 153-159 , 2012
Link:
https://doi.org/10.1016/..
?
15
Toward a detailed understanding of illegal digital download..:
Xiao Wang
;
McClung, Steven R.
New Media & Society. 13 (2011) 4 - p. 663-677 , 2011
Link:
https://doi.org/10.1177/..
1-15