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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
3
Text Me If You Can! The Influence of Modality in Consumer I..:
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
4
Augmented Reality Brand Experiences (ARBEs): The Role of Im..:
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
5
Digital Tourism Consumption: The Role of Virtual Reality (V..:
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Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
7
Automated Technologies: Do They Co-Create or Co-Destruct Va..:
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Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
10
Augmented Reality Brand Experiences: Exploring Psychologica..:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ,
12
The Negative Effects of Mobile Retail App Use: Dealing with..:
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Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
13