McQuitty, Shaun
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3

Prosumers who home brew: a study of motivations and outcome:

Wolf, Marco ; Ritz, Wendy ; McQuitty, Shaun
Journal of Marketing Theory and Practice.  28 (2020)  4 - p. 541-552 , 2020
 
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4

Reflections on "Statistical Power and Structural Equation M..:

McQuitty, Shaun
Journal of Global Scholars of Marketing Science.  28 (2018)  3 - p. 272-277 , 2018
 
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5

The Purposes of Multivariate Data Analysis Methods: an Appl..:

McQuitty, Shaun
Journal of African Business.  19 (2017)  1 - p. 124-142 , 2017
 
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6

CIRCUMVENTING TRADITIONAL MARKETS: AN EMPIRICAL STUDY OF TH..:

Wolf, Marco ; McQuitty, Shaun
Journal of Marketing Theory and Practice.  21 (2013)  2 - p. 195-209 , 2013
 
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7

Circumventing Traditional Markets: An Empirical Study of th..:

Wolf, Marco ; McQuitty, Shaun
Journal of Marketing Theory and Practice.  21 (2013)  2 - p. 195-210 , 2013
 
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8

Structural Equation Modeling: A Practical Introduction:

McQuitty, Shaun ; Wolf, Marco
Journal of African Business.  14 (2013)  1 - p. 58-69 , 2013
 
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9

Offensive versus defensive marketing: What is the optimal s..:

Martín-Herrán, Guiomar ; McQuitty, Shaun ; Sigué, Simon Pierre
International Journal of Research in Marketing.  29 (2012)  2 - p. 210-219 , 2012
 
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14

Exploring Determinants and Effects of Shared Responsibility..:

Sierra, Jeremy J. ; Heiser, Robert S. ; McQuitty, Shaun
Journal of Marketing Theory and Practice.  17 (2009)  2 - p. 111-128 , 2009
 
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15

Exploring Determinants and Effects of Shared Responsibility..:

Sierra, Jeremy J. ; Heiser, Robert S. ; McQuitty, Shaun
Journal of Marketing Theory and Practice.  17 (2009)  2 - p. 111-128 , 2009
 
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