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Mehta, Mankaj
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1

Unlocking the Potential of Predictive Analytics in Financia..:

, In: Artificial Intelligence and Machine Learning-Powered Smart Finance; Advances in Finance, Accounting, and Economics,
Mehta, Mankaj ; Gupta, Gaurav ; Goyal, Rajan... - p. 187-201 , 2024
Link: https://doi.org/10.4018/..
 
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2

Exploring the Integration of the Metaverse for Enhanced Dig..:

, In: Entrepreneurship and Creativity in the Metaverse; Advances in Business Strategy and Competitive Advantage,
Mehta, Mankaj ; Gupta, Gaurav ; Goyal, Rajan... - p. 113-127 , 2024
Link: https://doi.org/10.4018/..
 
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3

Strategic Alliance Between Toyota and Suzuki: Is It a Win f..:

, In: Cases on the Resurgence of Emerging Businesses; Advances in Business Strategy and Competitive Advantage,
Sarangal, Ruhi ; Kumar, Ashok ; Bathla, Devesh... - p. 206-214 , 2023
Link: https://doi.org/10.4018/..
 
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4

Neuromarketing Science: A Road to a Commercial Start-Up:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Applications of Neuromarketing in the Metaverse,
Dangwal, Aarti ; Bathla, Devesh ; Kukreti, Mohit... - p. 223-232 , 2023
Link: https://doi.org/10.4018/..
 
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5

The War for Talent in the Digital World:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Applications of Neuromarketing in the Metaverse,
Sarangal, Ruhi ; Kumar, Ashok ; Chauhan, Prashant.. - p. 182-191 , 2023
Link: https://doi.org/10.4018/..
 
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