E-LIB Suche - Ergebnisse für: Meissner, Martin

1

Do you create your content yourself? Using generative artif..:

Brüns, Jasper David ; Meißner, Martin
Journal of Retailing and Consumer Services. 79 (2024) - p. 103790 , 2024

Link: https://doi.org/10.1016/..

2

Essays on the Role of Gamified Smartphone Applications for ..:

Yang, Yanxiang , 2023

Link: http://nbn-resolving.de/..

3

Presentation of celebrities' private life through visual so..:

Klostermann, Jan ; Meißner, Martin ; Max, Alexander.
Journal of Business Research. 156 (2023) - p. 113524 , 2023

Link: https://doi.org/10.1016/..

4

Show me that you are advertising: Visual salience of produc..:

Brüns, Jasper David ; Meißner, Martin
Computers in Human Behavior. 148 (2023) - p. 107891 , 2023

Link: https://doi.org/10.1016/..

5

Zwischen Bangen und Hoffen

, In: Alternative Kommunal Politik

die Leipziger Messe nach Corona

Meißner, Martin. (2022) 3 - p. 38-39

Copies: Zentrale;

6

Beyond the gimmick: How affective responses drive brand att..:

Zanger, Vera ; Meißner, Martin ; Rauschnabel, Philipp A.
Psychology & Marketing. 39 (2022) 7 - p. 1285-1301 , 2022

Link: https://doi.org/10.1002/..

7

Time to pay attention to attention: using attention-based p..:

Mormann, Milica ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters. 31 (2020) 4 - p. 381-392 , 2020

Link: https://doi.org/10.1007/..

8

Time to pay attention to attention: using attention-based p..:

Mormann, Milica ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters. 31 (2020) 4 - p. 381-392 , 2020

Link: https://www.jstor.org/st..

9

Surprising adaptivity to set size changes in multi-attribut..:

Meißner, Martin ; Oppewal, Harmen ; Huber, Joel
Journal of Business Research. 111 (2020) - p. 163-175 , 2020

Link: https://doi.org/10.1016/..

10

How virtual reality affects consumer choice:

Meißner, Martin ; Pfeiffer, Jella ; Peukert, Christian..
Journal of Business Research. 117 (2020) - p. 219-231 , 2020

Link: https://doi.org/10.1016/..

11

Components of attentional effort for repeated tasks:

Musalem, Andres ; Montoya, Ricardo ; Meißner, Martin.
Journal of Behavioral Decision Making. 34 (2020) 1 - p. 99-115 , 2020

Link: https://doi.org/10.1002/..

12

Time to Pay Attention to Attention: Using Attention-Based P..:

Mormann, Milica Milosavljevic ; Griffiths, Tom ; Janiszewski, Chris...
Marketing Letters (2020) 31:381–392. , 2020

Link: https://ssrn.com/abstrac..

13

Combining virtual reality and mobile eye tracking to provid..:

Meißner, Martin ; Pfeiffer, Jella ; Pfeiffer, Thies.
Journal of Business Research. 100 (2019) - p. 445-458 , 2019

Link: https://doi.org/10.1016/..

14

Shopping in Virtual Reality Stores: The Influence of Immers..:

Peukert, Christian ; Pfeiffer, Jella ; Meißner, Martin..
Journal of Management Information Systems. 36 (2019) 3 - p. 755-788 , 2019

Link: https://doi.org/10.1080/..

15

A User's Guide to the Galaxy of Conjoint Analysis and Compo..:

Steiner, Michael ; Meißner, Martin
Marketing ZFP. 40 (2018) 2 - p. 3-25 , 2018

Link: https://doi.org/10.15358..