E-LIB Suche - Ergebnisse für: Melewar, T. C

1

Examining the Impact of Sensory Brand Experience on Brand L..:

Zha, Dongmei ; Foroudi, Pantea ; Melewar, T. C..
Corporate Reputation Review. , 2024

Link: https://doi.org/10.1057/..

2

Publisher Correction: Design, Branding and Marketing: Exper..:

Quartier, Katelijn ; Petermans, Ann ; Melewar, T. C..
Corporate Reputation Review. 27 (2024) 2 - p. 89-89 , 2024

Link: https://doi.org/10.1057/..

3

Design, Branding and Marketing: Experience and Value Creati..:

Quartier, Katelijn ; Petermans, Ann ; Melewar, T. C..
Corporate Reputation Review. 27 (2024) 2 - p. 90-92 , 2024

Link: https://doi.org/10.1057/..

4

The Emerald handbook of multi-stakeholder communication: em..:

Foroudi, Pantea ; Nguyen, Bang ; Melewar, T. C , 2022

Link: https://search.ebscohost..

5

Making sense of sensory brand experience: Constructing an i..:

Zha, Dongmei ; Foroudi, Pantea ; Jin, Zhongqi.
International Journal of Management Reviews. 24 (2021) 1 - p. 130-167 , 2021

Link: https://doi.org/10.1111/..

6

The Effect of Waiters' Occupational Identity on Employee Tu..:

Jerez Jerez, Maria Jesus ; Melewar, T C ; Foroudi, Pantea
Journal of Hospitality & Tourism Research. 47 (2021) 7 - p. 1215-1243 , 2021

Link: https://doi.org/10.1177/..

7

Impact of the Strength of Religious Beliefs on Brand Love i..:

Yousef, Waleed ; Foroudi, Pantea ; Hussain, Shahzeb...
Corporate Reputation Review. 25 (2021) 1 - p. 1-18 , 2021

Link: https://doi.org/10.1057/..

8

Exploring Czechs' and Greeks' mental associations of London..:

Stylidis, Dimitrios ; Cherifi, Barbora ; Melewar, T.C.
Journal of Destination Marketing & Management. 19 (2021) - p. 100530 , 2021

Link: https://doi.org/10.1016/..

9

Corporate identity orientation and disorientation: A comple..:

Devereux, Luke ; Melewar, T.C. ; Dinnie, Keith.
Journal of Business Research. 109 (2020) - p. 413-424 , 2020

Link: https://doi.org/10.1016/..

10

Branding luxury hotels: Evidence from the analysis of consu..:

Giglio, Simona ; Pantano, Eleonora ; Bilotta, Eleonora.
Journal of Business Research. 119 (2020) - p. 495-501 , 2020

Link: https://doi.org/10.1016/..

11

Examining the effects of advertising credibility on brand c..:

Hussain, Shahzeb ; Melewar, T.C. ; Priporas, Constantinos Vasilios.
Qualitative Market Research: An International Journal. 23 (2020) 4 - p. 549-573 , 2020

Link: https://doi.org/10.1108/..

12

Introduction to the special issue of the 3rd International ..:

Dilmperi, Athina ; McIntyre, Charles ; Dennis, Charles.
Journal of Retailing and Consumer Services. 55 (2020) - p. 102126 , 2020

Link: https://doi.org/10.1016/..

13

Territorial brand management: Beer, authenticity, and sense..:

Melewar, T.C. ; Skinner, Heather
Journal of Business Research. 116 (2020) - p. 680-689 , 2020

Link: https://doi.org/10.1016/..

14

Technology, brand and people: Branding, identity, image and..:

Pantano, Eleonora ; Dennis, Charles ; Melewar, T.C.
Journal of Business Research. 119 (2020) - p. 410-411 , 2020

Link: https://doi.org/10.1016/..

15

Place/nation branding and marketing: Rethinking synergies a..:

Foroudi, Pantea ; Dennis, Charles ; Melewar, T.C.
Journal of Business Research. 116 (2020) - p. 595-596 , 2020

Link: https://doi.org/10.1016/..