E-LIB Suche - Ergebnisse für: Merchant, Altaf

1

Why and when is older better? The role of brand heritage an..:

Pecot, Fabien ; Merchant, Altaf ; de Barnier, Virginie
Journal of Business Research. 140 (2022) - p. 533-545 , 2022

2

Propensity to Assimilate: A Grounded Theory Development of ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Harrison, Kristina ; Ford, John B. ; Karande, Kiran. - p. 339-340 , 2022

Link: https://doi.org/10.1007/..

3

The development and validation of a Chinese American affili..:

Harrison, Kristina ; Ford, John ; Karande, Kiran..
Journal of Business Research. 143 (2022) - p. 331-345 , 2022

Link: https://doi.org/10.1016/..

4

Brand heritage across cultures: U.S.A., France and South Ko..:

Pecot, Fabien ; Rose, Gregory ; Merchant, Altaf.
Journal of Brand Management. 30 (2022) 1 - p. 49-60 , 2022

Link: https://doi.org/10.1057/..

5

A decade (2008–2019) of advertising research productivity: ..:

Ford, John B. ; Bezbaruah, Subhalakshmi ; Mukherji, Prokriti..
Journal of Business Research. 136 (2021) - p. 137-163 , 2021

Link: https://doi.org/10.1016/..

6

Writing an impactful review article: What do we know and wh..:

Paul, Justin ; Merchant, Altaf ; Dwivedi, Yogesh K..
Journal of Business Research. 133 (2021) - p. 337-340 , 2021

Link: https://doi.org/10.1016/..

7

Sports teams heritage: Measurement and application in spons..:

Rose, Mei ; Rose, Gregory M. ; Merchant, Altaf.
Journal of Business Research. 124 (2021) - p. 759-769 , 2021

Link: https://doi.org/10.1016/..

8

The Lazarus Touch of Heritage: Place Branding, a Multi Stak..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Jain, Varsha ; Shroff, Preeti ; Merchant, Altaf. - p. 625-626 , 2020

Link: https://doi.org/10.1007/..

9

Preservation, rejuvenation, or confusion? Changing package ..:

Orth, Ulrich R. ; Rose, Gregory M. ; Merchant, Altaf
Psychology & Marketing. 36 (2019) 9 - p. 831-843 , 2019

Link: https://doi.org/10.1002/..

10

Nostalgia's Restorative Role at Times of Brand Crisis: An A..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,

Maher, Amro ; Merchant, Altaf ; Ford, John. - p. 933-933 , 2019

Link: https://doi.org/10.1007/..

11

Developing an emic scale to measure ad-evoked nostalgia in ..:

Jain, Varsha ; Merchant, Altaf ; Roy, Subhadip.
Journal of Business Research. 99 (2019) - p. 140-156 , 2019

Link: https://doi.org/10.1016/..

12

Cognitive outcomes of brand heritage: A signaling perspecti..:

Pecot, Fabien ; Merchant, Altaf ; Valette-Florence, Pierre.
Journal of Business Research. 85 (2018) - p. 304-316 , 2018

Link: https://doi.org/10.1016/..

13

The cross-cultural scale development process: The case of b..:

Ford, John B. ; Merchant, Altaf ; Bartier, Anne-Laure.
Journal of Business Research. 83 (2018) - p. 19-29 , 2018

Link: https://doi.org/10.1016/..

14

Is old gold?

, In: Journal of advertising research / Advertising Research Foundation

how heritage "sells" the university to prospective students...

Rose, Mei ; Merchant, Altaf ; Rose, Gregory. (2017) 3 - p. 335-351

Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

15

Is old gold?: How heritage "sells" the university to prospe..:

Rose, Mei ; Rose, Gregory M ; Merchant, Altaf
Journal of advertising research. 57 (2017) 3 - p. 335-351 , 2017

Link: https://doi.org/10.2501/..
Copies: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279