E-LIB Suche - Ergebnisse für: Merrilees, Bill

1

Creating Effective Franchising Relationships: Challenges of..:

, In: Contributions to Management Science; Entrepreneurship and Organizational Change,

Frazer, Lorelle ; Merrilees, Bill ; Nathan, Greg. - p. 135-148 , 2020

2

"I'm mindfully green": examining the determinants of guest ..:

Dharmesti, Maria ; Merrilees, Bill ; Winata, Lanita
Journal of Hospitality Marketing & Management. 29 (2020) 7 - p. 830-847 , 2020

Link: https://doi.org/10.1080/..

3

Companion shopping: the influence on mall brand experiences:

Merrilees, Bill ; Miller, Dale
Marketing Intelligence & Planning. 37 (2019) 4 - p. 465-478 , 2019

Link: https://doi.org/10.1108/..

4

Volunteer Retention Motives and Determinants across the Vol..:

Merrilees, Bill ; Miller, Dale ; Yakimova, Raisa
Journal of Nonprofit & Public Sector Marketing. 32 (2019) 1 - p. 25-46 , 2019

Link: https://doi.org/10.1080/..

5

Customer brand co-creation behavior: conceptualization and ..:

France, Cassandra ; Grace, Debra ; Merrilees, Bill.
Marketing Intelligence & Planning. 36 (2018) 3 - p. 334-348 , 2018

Link: https://doi.org/10.1108/..

6

Female franchisees; a lost opportunity for franchising sect..:

Thaichon, Park ; Weaven, Scott ; Quach, Sara...
Journal of Strategic Marketing. 28 (2018) 2 - p. 107-122 , 2018

Link: https://doi.org/10.1080/..

7

How brand-oriented strategy affects the financial performan..:

Anees-ur-Rehman, Muhammad ; Wong, Ho Yin ; Sultan, Parves.
Journal of Business & Industrial Marketing. 33 (2018) 3 - p. 303-315 , 2018

Link: https://doi.org/10.1108/..

8

Experience-centric branding

, In: The journal of brand management

challenges and advancing a new mantra for corporate brand g...

Merrilees, Bill. (2017) 1 - p. 1-13

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043

9

Nation branding: Concepts, issues, practice (second edition:

Merrilees, Bill
Place Branding and Public Diplomacy. 13 (2017) 1 - p. 96-97 , 2017

Link: https://doi.org/10.1057/..

10

The role of staff engagement in facilitating staff-led valu..:

Merrilees, Bill ; Miller, Dale ; Yakimova, Raisa
Journal of Service Management. 28 (2017) 2 - p. 250-264 , 2017

Link: https://doi.org/10.1108/..

11

Asian city brand meaning: a Hong Kong perspective:

Merrilees, Bill ; Miller, Dale ; Ge, Gloria L..
Journal of Brand Management. 25 (2017) 1 - p. 14-26 , 2017

Link: https://doi.org/10.1057/..

12

Experience-centric branding: challenges and advancing a new..:

Merrilees, Bill
Journal of Brand Management. 24 (2017) 1 - p. 1-13 , 2017

Link: https://doi.org/10.1057/..

13

Strategic and Operational Perspectives of SME Brand Managem..:

M'zungu, Simon ; Merrilees, Bill ; Miller, Dale
Journal of Small Business Management. 57 (2017) 3 - p. 943-965 , 2017

Link: https://doi.org/10.1111/..

14

Internal branding: dissecting, re-analysing and re-directin..:

, In: The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson

Merrilees, Bill. (2016) - p. 324-337

Copies: BB WiWi: 11a bwl 485/345

15

An integrated model of customer-brand engagement

, In: The journal of brand management

drivers and consequences

France, Cassandra ; Merrilees, Bill ; Miller, Dale. (2016) 2 - p. 119-136

Copies: Zentrale: z bwl 485/143; Zentrale:Magazin Zs ff 3043