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Journal of advertising research / Advertising Research Foundation
9
Advertising and promotional effects on consumer service fir..
, In:media ad spend and quality matter for driving restaurant sa...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of advertising research / Advertising Research Foundation
10
How publicity and advertising spending affect marketing and..
, In:print media publicity about durable-goods/services brands h...
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279