E-LIB Suche - Ergebnisse für: Milberg, Sandra J.

1

Parent brand susceptibility to negative feedback effects fr..:

Milberg, Sandra J. ; Cuneo, Andres ; Silva, Monica.
Journal of Consumer Psychology. 33 (2022) 1 - p. 21-44 , 2022

2

Private label and manufacturer brand choice in a new compet..:

Cuneo, Andres ; Milberg, Sandra J. ; Alarcon-del-Amo, Maria del Carmen.
European Management Journal. 37 (2019) 1 - p. 117-128 , 2019

Link: https://doi.org/10.1016/..

3

Should leading brand manufacturers supply private label bra..:

Milberg, Sandra J. ; Cuneo, Andres ; Langlois, Catherine
Industrial Marketing Management. 76 (2019) - p. 192-202 , 2019

Link: https://doi.org/10.1016/..

4

Understanding travelers' intentions to visit a short versus..:

Bianchi, Constanza ; Milberg, Sandra ; Cúneo, Andres
Tourism Management. 59 (2017) - p. 312-324 , 2017

Link: https://doi.org/10.1016/..

5

Investigating non-visitors' intentions to travel to a long-..:

Bianchi, Constanza ; Milberg, Sandra
Journal of Vacation Marketing. 23 (2016) 4 - p. 339-354 , 2016

Link: https://doi.org/10.1177/..

6

A new approach to measuring retail promotion effectiveness:..:

Epstein, Leonardo D. ; Flores, Arturo A. ; Goodstein, Ronald C..
Journal of Business Research. 69 (2016) 10 - p. 4394-4402 , 2016

Link: https://doi.org/10.1016/..

7

The Growth of Private Label Brands: A Worldwide Phenomenon?:

Cuneo, Andres ; Milberg, Sandra J. ; Benavente, Jose Miguel.
Journal of International Marketing. 23 (2015) 1 - p. 72-90 , 2015

Link: https://www.jstor.org/st..

8

The Growth of Private Label Brands: A Worldwide Phenomenon?:

Cuneo, Andres ; Milberg, Sandra J. ; Benavente, Jose Miguel.
Journal of International Marketing. 23 (2015) 1 - p. 72-90 , 2015

Link: https://doi.org/10.1509/..

9

International Segmentation Using Biplots: A Diffusion Appro..:

Palacios Fenech, Javier ; Greenacre, Michael ; Milberg, Sandra
Journal of Global Marketing. 27 (2014) 5 - p. 344-356 , 2014

Link: https://doi.org/10.1080/..

10

Synthesis of attraction effect research: Practical market i..:

Sinn, Francisca ; Celedon, Paulina ; Silva, Mónica.
European Journal of Marketing. 48 (2014) 7/8 - p. 1413-1430 , 2014

Link: https://doi.org/10.1108/..

11

Attraction and superiority effects in the Chilean marketpla..:

Celedon, Paulina ; Milberg, Sandra ; Sinn, Francisca
Journal of Business Research. 66 (2013) 10 - p. 1780-1786 , 2013

Link: https://doi.org/10.1016/..

12

Call back the jury: Reinvestigating the effects of fit and ..:

Milberg, Sandra J. ; Goodstein, Ronald C. ; Sinn, Francisca..
Journal of Marketing Management. 29 (2013) 3-4 - p. 374-390 , 2013

Link: https://doi.org/10.1080/..

13

Managing negative feedback effects associated with brand ex..

the impact of alternative branding strategies

Milberg, Sandra J.. (2010) - p. 221-241

Copies: BB WiWi: 11a bwl 485/207-3

14

New brands versus brand extensions, attitudes versus choice

experimental evidence for theory and practice

McCarthy, Michael S. ; Milberg, Sandra J.. (2010) - p. 345-360

Copies: BB WiWi: 11a bwl 485/207-3

15

Evaluation of brand extensions

the role of product feature similarity and brand concept co...

Park, C. Whan ; Milberg, Sandra ; Lawson, Robert. (2010) - p. 205-220

Copies: BB WiWi: 11a bwl 485/207-3