E-LIB Suche - Ergebnisse für: Mohan, Mayoor

1

Development and Validation of a Service Captivity Scale:

Rayburn, Steven W. ; Makarem, Suzanne C. ; Mohan, Mayoor..
Journal of Service Research. 27 (2023) 3 - p. 414-431 , 2023

Link: https://doi.org/10.1177/..

2

Integrating B2B and B2C research to explain industrial buye..:

Casidy, Riza ; Mohan, Mayoor ; Nyadzayo, Munyaradzi
Industrial Marketing Management. 106 (2022) - p. 267-269 , 2022

Link: https://doi.org/10.1016/..

3

Brand Narratives in a World of Fragmented Digital Media: An..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Gilliam, David A. ; Rayburn, Steven W. ; Mohan, Mayoor - p. 497-498 , 2022

Link: https://doi.org/10.1007/..

4

Innovation and Adoption in Emerging Industrial Markets: The..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Mohan, Mayoor ; Nyadzayo, Munyaradzi ; Casidy, Riza - p. 481-482 , 2022

Link: https://doi.org/10.1007/..

5

Leveraging consumer behavior research to forge new insights..:

Mohan, Mayoor ; Casidy, Riza ; Thaichon, Park.
Industrial Marketing Management. 105 (2022) - p. 1-17 , 2022

Link: https://doi.org/10.1016/..

6

Endorser gender and age effects in B2B advertising:

Mohan, Mayoor ; Ferguson, Jodie L. ; Huhmann, Bruce A.
Journal of Business Research. 148 (2022) - p. 60-75 , 2022

Link: https://doi.org/10.1016/..

7

Innovation and new product planning:

Kahn, Kenneth B ; Mohan, Mayoor , 2021

Link: https://learning.oreilly..

8

Another day, another chance: Daily workplace experiences an..:

McKay, Alexander S. ; Mohan, Mayoor ; Reina, Christopher S....
Journal of Product Innovation Management. 39 (2021) 3 - p. 292-311 , 2021

Link: https://doi.org/10.1111/..

9

Customer identification: The missing link between relations..:

Mohan, Mayoor ; Nyadzayo, Munyaradzi W. ; Casidy, Riza
Industrial Marketing Management. 97 (2021) - p. 220-232 , 2021

Link: https://doi.org/10.1016/..

10

Use of celebrity and non-celebrity persons in B2B advertise..:

Ferguson, Jodie L. ; Mohan, Mayoor
Industrial Marketing Management. 89 (2020) - p. 594-604 , 2020

Link: https://doi.org/10.1016/..

11

Service innovation and adoption in industrial markets: An S..:

Casidy, Riza ; Nyadzayo, Munyaradzi ; Mohan, Mayoor
Industrial Marketing Management. 89 (2020) - p. 157-170 , 2020

Link: https://doi.org/10.1016/..

12

Measuring Front-End of Innovation Performance: An Abstract:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Mohan, Mayoor ; Voss, Kevin E. - p. 573-574 , 2020

Link: https://doi.org/10.1007/..

13

Relationship factors and firms' willingness-to-pay: A compa..:

Nyadzayo, Munyaradzi W. ; Mohan, Mayoor ; Casidy, Riza
Industrial Marketing Management. 91 (2020) - p. 397-410 , 2020

Link: https://doi.org/10.1016/..

14

Integrating reciprocity into a social exchange model of int..:

Voss, Kevin E. ; Tanner, Emily C. ; Mohan, Mayoor..
Journal of Business & Industrial Marketing. 34 (2019) 8 - p. 1668-1680 , 2019

Link: https://doi.org/10.1108/..

15

Perceived globalness and localness in B2B brands: A co-bran..:

Mohan, Mayoor ; Brown, Brian P. ; Sichtmann, Christina.
Industrial Marketing Management. 72 (2018) - p. 59-70 , 2018

Link: https://doi.org/10.1016/..