E-LIB Suche - Ergebnisse für: Mohr, Iris

1

Climate change risks, sustainability and luxury branding: F..:

Mahmoud, Ali B. ; Kumar, V. ; Fuxman, Leonora.
Industrial Marketing Management. 115 (2023) - p. 57-68 , 2023

Link: https://doi.org/10.1016/..

2

The new 3Ps of sustainability marketing: The case of fashio:

Fuxman, Leonora ; Mohr, Iris ; Mahmoud, Ali B..
Sustainable Production and Consumption. 31 (2022) - p. 384-396 , 2022

Link: https://doi.org/10.1016/..

3

Beyond the box office: A conceptual framework for the drive..:

Rubin, Dan ; Mohr, Iris ; Kumar, V.
Journal of Business Research. 151 (2022) - p. 473-488 , 2022

Link: https://doi.org/10.1016/..

4

Pandemic pains to Instagram gains! COVID-19 perceptions eff..:

Mahmoud, Ali B. ; Ball, Joan ; Rubin, Daniel...
Journal of Marketing Communications. 28 (2021) 8 - p. 864-888 , 2021

Link: https://doi.org/10.1080/..

5

A generational investigation and sentiment and emotion anal..:

Mahmoud, Ali B. ; Hack-Polay, Dieu ; Grigoriou, Nicholas..
Journal of Brand Management. 28 (2021) 5 - p. 526-544 , 2021

Link: https://doi.org/10.1057/..

6

Who's more vulnerable? A generational investigation of COVI..:

Mahmoud, Ali B. ; Hack-Polay, Dieu ; Reisel, William D....
BMC Public Health. 21 (2021) 1 - p. , 2021

Link: https://doi.org/10.1186/..

7

The reincarnation of work motivation: Millennials vs older ..:

Mahmoud, Ali B ; Reisel, William D ; Grigoriou, Nicholas..
International Sociology. 35 (2020) 4 - p. 393-414 , 2020

Link: https://doi.org/10.1177/..

8

"We aren't your reincarnation!" workplace motivation across..:

Mahmoud, Ali B. ; Fuxman, Leonora ; Mohr, Iris..
International Journal of Manpower. 42 (2020) 1 - p. 193-209 , 2020

Link: https://doi.org/10.1108/..

9

A generational study of employees' customer orientation: a ..:

Mahmoud, Ali B. ; Grigoriou, Nicholas ; Fuxman, Leonora...
Journal of Strategic Marketing. 30 (2020) 8 - p. 746-763 , 2020

Link: https://doi.org/10.1080/..

10

A motivational standpoint of job insecurity effects on orga..:

Mahmoud, Ali B. ; Reisel, William D. ; Fuxman, Leonora.
Scandinavian Journal of Psychology. 62 (2020) 2 - p. 267-275 , 2020

Link: https://doi.org/10.1111/..

11

Strengthening U.S. Politicians' Reputation:

Antoniades, Nicos ; Mohr, Iris
Society. 57 (2020) 1 - p. 41-52 , 2020

Link: https://doi.org/10.1007/..

12

Presidential Candidates' Popularity and Voter Loyalty in th..:

Antoniades, Nicos ; Mohr, Iris
Society. 56 (2019) 5 - p. 445-452 , 2019

Link: https://doi.org/10.1007/..

13

Changing Attitudes Toward Checkout Charity:

Massetti, Brenda ; Mohr, Iris ; Murphy-Holahan, Mariellen
International Journal of Marketing Studies. 11 (2019) 4 - p. 60 , 2019

Link: https://doi.org/10.5539/..

14

Buzz marketing for movies:

Mohr, Iris
Business Horizons. 50 (2007) 5 - p. 395-403 , 2007

Link: https://doi.org/10.1016/..

15

Super Bowl: a case study of buzz marketing:

Mohr, Iris
International Journal of Sports Marketing and Sponsorship. 9 (2007) 1 - p. 28-34 , 2007

Link: https://doi.org/10.1108/..