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Moldovan, Sarit
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1

Sending mixed signals: How congruent versus incongruent sig..:

Moldovan, Sarit ; Shoham, Meyrav ; Steinhart, Yael
International Journal of Research in Marketing.  40 (2023)  4 - p. 881-897 , 2023
Link: https://doi.org/10.1016/..
 
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2

Mind the Gap: How Smaller Numerical Differences Can Increas..:

Shoham, Meyrav ; Moldovan, Sarit ; Steinhart, Yael..
Journal of Consumer Research.  45 (2018)  4 - p. 761-774 , 2018
Link: https://doi.org/10.1093/..
 
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3

Mind the Gap: How Smaller Numerical Differences Can Increas..:

SHOHAM, MEYRAV ; MOLDOVAN, SARIT ; STEINHART, YAEL
Journal of Consumer Research.  45 (2018)  4 - p. 761-774 , 2018
Link: https://www.jstor.org/st..
 
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4

Opinion leadership in small groups:

Moldovan, Sarit ; Muller, Eitan ; Richter, Yossi.
International Journal of Research in Marketing.  34 (2017)  2 - p. 536-552 , 2017
Link: https://doi.org/10.1016/..
 
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5

Positively useless: irrelevant negative information enhance..:

Shoham, Meyrav ; Moldovan, Sarit ; Steinhart, Yael
Journal of Consumer Psychology.  27 (2017)  2 - p. 147-159 , 2017
Link: https://www.jstor.org/st..
 
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6

Positively useless: irrelevant negative information enhance..:

Shoham, Meyrav ; Moldovan, Sarit ; Steinhart, Yael
Journal of Consumer Psychology.  27 (2016)  2 - p. 147-159 , 2016
Link: https://doi.org/10.1016/..
 
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7

"Share and scare": Solving the communication dilemma of ear..:

Moldovan, Sarit ; Steinhart, Yael ; Ofen, Shlomit
Journal of Consumer Psychology.  25 (2015)  1 - p. 1-14 , 2015
Link: https://www.jstor.org/st..
 
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8

"Share and scare": Solving the communication dilemma of ear..:

Moldovan, Sarit ; Steinhart, Yael ; Ofen, Shlomit
Journal of Consumer Psychology.  25 (2014)  1 - p. 1-14 , 2014
Link: https://doi.org/10.1016/..
 
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9

The different roles of product originality and usefulness i..:

Moldovan, Sarit ; Goldenberg, Jacob ; Chattopadhyay, Amitava
International Journal of Research in Marketing.  28 (2011)  2 - p. 109-119 , 2011
Link: https://doi.org/10.1016/..
 
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10

The NPV of bad news:

Goldenberg, Jacob ; Libai, Barak ; Moldovan, Sarit.
International Journal of Research in Marketing.  24 (2007)  3 - p. 186-200 , 2007
Link: https://doi.org/10.1016/..
 
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11

Cellular automata modeling of resistance to innovations: Ef..:

Moldovan, Sarit ; Goldenberg, Jacob
Technological Forecasting and Social Change.  71 (2004)  5 - p. 425-442 , 2004
Link: https://doi.org/10.1016/..
 
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12

Social Anti-Percolation and Negative Word of Mouth:

Erez, Tom ; Moldovan, Sarit ; Solomon, Sorin
http://arxiv.org/abs/cond-mat/0406695.  , 2004
Link: http://arxiv.org/abs/con..
 
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