Money, R. Bruce
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9

Word-of-mouth promotion and switching behavior in Japanese ..:

Money, R.Bruce
Journal of Business Research.  57 (2004)  3 - p. 297-305 , 2004
 
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12

An Exploration of the Moderating Role of Buyer Corporate Cu..:

Hewett, Kelly ; Money, R. Bruce ; Sharma, Subhash
Journal of the Academy of Marketing Science.  30 (2002)  3 - p. 229-239 , 2002
 
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14

Social Networks and Referrals in International Organization..:

Money, R. Bruce
International Journal of Hospitality & Tourism Administration.  1 (2000)  1 - p. 27-48 , 2000
 
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15

Word-of-mouth referral sources for buyers of international ..:

Money, R.Bruce
Journal of World Business.  35 (2000)  3 - p. 314-329 , 2000
 
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