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Monfort, Abel
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1

Institutional investor ESG activism and corporate green inn..:

Jin, Chenfei ; Monfort, Abel ; Chen, Feng..
Technological Forecasting and Social Change.  200 (2024)  - p. 123129 , 2024
Link: https://doi.org/10.1016/..
 
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2

Effects of Perceived Value and Customer Service on Brand Sa..:

Sebastián-Morillas, Ana ; Monfort, Abel ; López-Vázquez, Belén
Journal of Promotion Management.  30 (2023)  2 - p. 187-203 , 2023
Link: https://doi.org/10.1080/..
 
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3

Are you adopting artificial intelligence products? Social-d..:

Méndez-Suárez, Mariano ; Monfort, Abel ; Hervas-Oliver, Jose-Luis
European Research on Management and Business Economics.  29 (2023)  3 - p. 100223 , 2023
Link: https://doi.org/10.1016/..
 
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4

Análisis del uso de Twitter como plataforma estratégica de ..:

Miquel-Segarra, Susana ; Rangel Pérez, Celia ; Monfort, Abel
Revista de Comunicación.  22 (2023)  1 - p. , 2023
Link: https://doi.org/10.26441..
 
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5

Role of artificial intelligence in marketing strategies and..:

Wu, Chih‐Wen ; Monfort, Abel
Psychology & Marketing.  40 (2022)  3 - p. 484-496 , 2022
Link: https://doi.org/10.1002/..
 
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6

Real options appraisal for a reactive CSR strategy: the cas..:

Méndez-Suárez, Mariano ; Monfort, Abel ; de Obesso, María de las Mercedes
Economic Research-Ekonomska Istraživanja.  36 (2022)  2 - p. , 2022
Link: https://doi.org/10.1080/..
 
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7

Substantial response or impression management? Compliance s..:

Wu, Bao ; Monfort, Abel ; Jin, Chenfei.
Technological Forecasting and Social Change.  174 (2022)  - p. 121214 , 2022
Link: https://doi.org/10.1016/..
 
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8

The mediating role of brand trust in the relationship betwe..:

Villagra, Nuria ; Monfort, Abel ; Sánchez Herrera, Joaquín
Journal of Consumer Behaviour.  20 (2021)  5 - p. 1153-1163 , 2021
Link: https://doi.org/10.1002/..
 
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9

Firm value impact of corporate activism: Facebook and the s..:

Villagra, Nuria ; Monfort, Abel ; Méndez-Suárez, Mariano
Journal of Business Research.  137 (2021)  - p. 319-326 , 2021
Link: https://doi.org/10.1016/..
 
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10

Marketing Attribution in Omnichannel Retailing:

, In: Advances in National Brand and Private Label Marketing; Springer Proceedings in Business and Economics,
Méndez-Suárez, Mariano ; Monfort, Abel - p. 114-120 , 2021
Link: https://doi.org/10.1007/..
 
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11

Generous charity to preserve green image? Exploring linkage..:

Wu, Bao ; Jin, Chenfei ; Monfort, Abel.
Journal of Business Research.  131 (2021)  - p. 839-850 , 2021
Link: https://doi.org/10.1016/..
 
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12

Communication and the role of third-party endorsement in so..:

De Crescenzo, Veronica ; Monfort, Abel ; Felício, Jose Augusto.
The Service Industries Journal.  42 (2021)  9-10 - p. 770-797 , 2021
Link: https://doi.org/10.1080/..
 
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13

Barreras y oportunidades para la comunicación de la respons..:

Monfort, Abel ; Mas Iglesias, José Manuel
Comunicación y Hombre.  , 2021
Link: https://doi.org/10.32466..
 
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14

Economic impact of corporate foundations: An event analysis..:

Monfort, Abel ; Villagra, Nuria ; Sánchez, Joaquín
Journal of Business Research.  122 (2021)  - p. 159-170 , 2021
Link: https://doi.org/10.1016/..
 
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15

Promoting Female Entrepreneurship: The Impact of Gender Gap..:

Ilie, Camelia ; Monfort, Abel ; Fornes, Gaston.
SAGE Open.  11 (2021)  2 - p. 215824402110184 , 2021
Link: https://doi.org/10.1177/..
 
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