E-LIB Suche - Ergebnisse für: Monroe, Kent B.

1

Math anxiety effects on consumer purchase decisions: the ro..:

Andersen, Peter ; Weisstein, Fei L. ; Monroe, Kent B.
Marketing Letters. , 2024

2

The influence of regular price level (low, medium, or high)..:

Lehtimäki, Aku-Ville ; Monroe, Kent B. ; Somervuori, Outi
Journal of Revenue and Pricing Management. 18 (2018) 1 - p. 76-85 , 2018

Link: https://doi.org/10.1057/..

3

Bill It, Kill It, or Keep It Free?:

Ulaga, Wolfgang ; Michel, Stefan ; Hinterhuber, Andreas... - 1st edition . , 2018

Link: https://learning.oreilly..

4

Meta-analysis: integrating accumulated knowledge:

Grewal, Dhruv ; Puccinelli, Nancy ; Monroe, Kent B.
Journal of the Academy of Marketing Science. 46 (2017) 1 - p. 9-30 , 2017

Link: https://doi.org/10.1007/..

5

It's not all about money: the role of identity in perceived..:

Xia, Lan ; Monroe, Kent B.
Journal of Product & Brand Management. 26 (2017) 3 - p. 327-339 , 2017

Link: https://doi.org/10.1108/..

6

Expressing and defining self and relationships through ever..:

Compeau, Larry D. ; Monroe, Kent B. ; Grewal, Dhruv.
Journal of Business Research. 69 (2016) 3 - p. 1035-1042 , 2016

Link: https://doi.org/10.1016/..

7

Determinants of consumers' response to pay-what-you-want pr..:

Weisstein, Fei L. ; Kukar-Kinney, Monika ; Monroe, Kent B.
Journal of Business Research. 69 (2016) 10 - p. 4313-4320 , 2016

Link: https://doi.org/10.1016/..

8

Examining the application of behavioral price research in b..:

Monroe, Kent B. ; Rikala, Veli-Matti ; Somervuori, Outi
Industrial Marketing Management. 47 (2015) - p. 17-25 , 2015

Link: https://doi.org/10.1016/..

9

Position matters when we stand together: a linguistic persp..:

Tsai, Meng-Chun ; Lou, Yung-Chien ; Bei, Lien-Ti.
Journal of the Academy of Marketing Science. 42 (2014) 6 - p. 680-701 , 2014

Link: https://doi.org/10.1007/..

10

An appraisal of behavioral price research (part 1): price a..:

Cheng, Lillian L. ; Monroe, Kent B.
AMS Review. 3 (2013) 3 - p. 103-129 , 2013

Link: https://doi.org/10.1007/..

11

Some reflections on an appraisal of behavioral price resear..:

Cheng, Lillian L. ; Monroe, Kent B.
AMS Review. 3 (2013) 3 - p. 155-159 , 2013

Link: https://doi.org/10.1007/..

12

Effects of price framing on consumers' perceptions of onlin..:

Weisstein, Fei L. ; Monroe, Kent B. ; Kukar-Kinney, Monika
Journal of the Academy of Marketing Science. 41 (2013) 5 - p. 501-514 , 2013

Link: https://doi.org/10.1007/..

13

The Role of Price in the Behavior and Purchase Decisions of..:

Kukar-Kinney, Monika ; Ridgway, Nancy M. ; Monroe, Kent B.
Journal of Retailing. 88 (2012) 1 - p. 63-71 , 2012

Link: https://doi.org/10.1016/..

14

Retailers' Merchandise Organization and Price Perceptions:

Suri, Rajneesh ; Cai, Jane Zhen ; Monroe, Kent B..
Journal of Retailing. 88 (2012) 1 - p. 168-179 , 2012

Link: https://doi.org/10.1016/..

15

Comma N' cents in pricing: The effects of auditory represen..:

Coulter, Keith S. ; Choi, Pilsik ; Monroe, Kent B.
Journal of Consumer Psychology. 22 (2012) 3 - p. 395-407 , 2012

Link: https://www.jstor.org/st..