Mooi, Erik
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1

What drives technology licenses to contain (non-)legally en..:

Hassanzadegan, Amir ; Mooi, Erik A.
Industrial Marketing Management.  108 (2023)  - p. 223-236 , 2023
 
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5

Value from technology licensing – The role of monitoring an..:

Mooi, Erik ; Wuyts, Stefan
International Journal of Research in Marketing.  38 (2021)  4 - p. 1034-1054 , 2021
 
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8

Connect, engage, transform: how B2B researchers can engage ..:

Mooi, Erik ; Mani, Sudha ; Kleinaltenkamp, Michael..
Journal of Business & Industrial Marketing.  35 (2020)  8 - p. 1305-1310 , 2020
 
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10

Process innovation and performance: the role of divergence:

Mooi, Erik ; Rudd, John ; de Jong, Ad
European Journal of Marketing.  54 (2020)  4 - p. 741-760 , 2020
 
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11

Guest editorial:

Mooi, Erik ; Mani, Sudha
Journal of Business & Industrial Marketing.  35 (2020)  8 - p. 1303-1303 , 2020
 
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12

Governance and customer value creation in business solution:

Mooi, Erik ; Kashyap, Vishal ; van Aken, Marc
Journal of Business & Industrial Marketing.  35 (2020)  6 - p. 1089-1098 , 2020
 
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14

A Concise Guide to Market Research: The Process, Data, and .. 

Springer Texts in Business and Economics
Sarstedt, Marko ; Mooi, Erik - 3rd ed. 2019 . , 2019
 
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15

Descriptive Statistics:

, In: Springer Texts in Business and Economics; A Concise Guide to Market Research,
Sarstedt, Marko ; Mooi, Erik - p. 91-150 , 2018
 
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