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1

When AI investments pay off in marketing:

Moorman, Christine ; Hickey, Colleen - [First edition] . , 2024

Link: https://learning.oreilly..

2

How to Be a Pro–Social Impact Scholar in Marketing:

Moorman, Christine
Journal of Public Policy & Marketing. 43 (2024) 3 - p. 207-209 , 2024

Link: https://doi.org/10.1177/..

3

Marketing in the Health Care Sector: Disrupted Exchanges an..:

Moorman, Christine ; van Heerde, Harald J. ; Moreau, C. Page.
Journal of Marketing. 88 (2023) 1 - p. 1-14 , 2023

Link: https://doi.org/10.1177/..

4

Managing the cultural pitfalls of hybrid work: the authors ..:

Moorman, Christine ; Hinkfuss, Katie - [First edition] . , 2023

Link: https://learning.oreilly..

5

The end of averages for marketing budgets:

Tavassoli, Nader T ; Moorman, Christine - [First edition] . , 2023

Link: https://learning.oreilly..

6

Brands in the Labor Market: How Vertical and Horizontal Bra..:

Moorman, Christine ; Sorescu, Alina ; Tavassoli, Nader T.
Journal of Marketing Research. 61 (2023) 2 - p. 204-224 , 2023

Link: https://doi.org/10.1177/..

7

From Vision to Reality: Lessons in Creating a Marketplace o..:

Moorman, Christine ; van Heerde, Harald J. ; Page Moreau, C..
Journal of Marketing. 86 (2022) 6 - p. 4-12 , 2022

Link: https://doi.org/10.1177/..

8

Reaching for rigor and relevance: better marketing research..:

Madan, Shilpa ; Johar, Gita Venkataramani ; Berger, Jonah...
Marketing Letters. 34 (2022) 1 - p. 1-12 , 2022

Link: https://doi.org/10.1007/..

9

Innovation Imprinting: Why Some Firms Beat the Post-IPO Inn..:

Wies, Simone ; Moorman, Christine ; Chandy, Rajesh K.
Journal of Marketing. 87 (2022) 2 - p. 232-252 , 2022

Link: https://doi.org/10.1177/..

10

Better Marketing for a Better World:

Chandy, Rajesh K. ; Johar, Gita Venkataramani ; Moorman, Christine.
Journal of Marketing. 85 (2021) 3 - p. 1-9 , 2021

Link: https://doi.org/10.1177/..

11

Reality Check: Infusing Ecological Value into Academic Mark..:

van Heerde, Harald J. ; Moorman, Christine ; Moreau, C. Page.
Journal of Marketing. 85 (2021) 2 - p. 1-13 , 2021

Link: https://doi.org/10.1177/..

12

The past, present, and future of innovation research:

Lee, Byung Cheol ; Moorman, Christine ; Moreau, C. Page..
Marketing Letters. 31 (2020) 2/3 - p. 187-198 , 2020

Link: https://www.jstor.org/st..

13

Commentary: Brand Activism in a Political World:

Moorman, Christine
Journal of Public Policy & Marketing. 39 (2020) 4 - p. 388-392 , 2020

Link: https://doi.org/10.1177/..

14

The past, present, and future of innovation research:

Lee, Byung Cheol ; Moorman, Christine ; Moreau, C. Page..
Marketing Letters. 31 (2020) 2-3 - p. 187-198 , 2020

Link: https://doi.org/10.1007/..

15

Driving Customer Analytics From the Top:

Germann, Frank ; Lilien, Gary L. ; Moorman, Christine..
Customer Needs and Solutions. 7 (2020) 3-4 - p. 43-61 , 2020

Link: https://doi.org/10.1007/..

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