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California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
12
Service blueprinting: a practical technique for service inn..:
, In:Copies:
Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286
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Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
14
Service branding:
, In:Copies:
Zentrale:E02 a bwl 485/912