Morgan, Felicia N.
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12

Service blueprinting: a practical technique for service inn..:

, In: California management review / BerkeleyHaas, Haas School of Business, University of California Berkeley
Bitner, Mary Jo ; Ostrom, Amy L. ; Morgan, Felicia N.. (2007/08)  3 - p. 66-94
Copies:  Zentrale: z bwl 037/286; Zentrale:Magazin Zs fc 5286
 
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14

Service branding:

, In: Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Copies:  Zentrale:E02 a bwl 485/912
 
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