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Morton, Flor
24  results:
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1

Taking Customer-Centricity to New Heights: Exploring the In..:

, In: Smart Engineering Management; Management and Industrial Engineering,
Morton, Flor ; Benavides, Teresa Treviño ; González-Treviño, Eduardo - p. 23-41 , 2024
Link: https://doi.org/10.1007/..
 
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2

Traveling and Inclusion: A Stakeholder Approach to Tourism ..:

Morton, Flor ; Vázquez-Maguirre, Mario
Humanistic Management Journal.  9 (2024)  1 - p. 121-144 , 2024
Link: https://doi.org/10.1007/..
 
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3

Consumer's Vulnerabilities and Potential Dignity Risks in t..:

, In: Management and Industrial Engineering; Management for Digital Transformation,
Morton, Flor ; Vázquez-Maguirre, Mario - p. 83-100 , 2023
Link: https://doi.org/10.1007/..
 
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4

Neuromarketing for Design Thinking: The Use of Neuroscienti..:

, In: Organizational Innovation in the Digital Age,
Morton, Flor - p. 39-61 , 2022
Link: https://doi.org/10.1007/..
 
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5

The family grilling consumption experience in Mexico:

Morton, Flor ; Treviño, Teresa ; Quintanilla, Claudia
Journal of Consumer Marketing.  37 (2020)  5 - p. 559-567 , 2020
Link: https://doi.org/10.1108/..
 
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6

Digital Technologies as Media to Transfer Knowledge in IT F..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Product Innovation through Knowledge Management and Social Media Strategies,
Zapata-Cantú, Laura ; Treviño, Teresa ; Morton, Flor. - p. 204-217 , 2016
Link: https://doi.org/10.4018/..
 
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7

Exploring Consumer's Expectations and Perceptions of Brands..:

Treviño Benavides, Teresa ; Morton Rodríguez, Flor
Ciencias Administrativas. Teoría y Praxis.  18 (2022)  2 - p. 70-84 , 2022
Link: https://doi.org/10.46443..
 
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8

Product visibility through a packaging with a transparent d..:

Morton, Flor
https://revistas.anahuac.mx/the_anahuac_journal/article/view/95/30.  , 2018
Link: https://revistas.anahuac..
 
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9

La visibilidad del producto a través de un empaque con un e..:

Morton, Flor
10.36105/theanahuacjour.2018v18n1.03.  , 2018
Link: http://www.scielo.org.mx..
 
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10

The Impact of human vs. non-human causes on brand evaluatio..:

Arandia-Pérez, Osmar Ernesto ; Treviño-Benavidez, Teresa Berenice ; Morton-Rodríguez, Flor Esthela
Revista Lasallista de Investigación.  17 (2020)  1 - p. 188-213 , 2020
Link: https://doi.org/10.22507..
 
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11

Influencing Consumers' Buying Behavior through Smell: An Ab..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Rodríguez, Flor Esthela Morton - p. 61-62 , 2020
Link: https://doi.org/10.1007/..
 
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12

A Conceptual Model of Organizational Culture and its Implic..:

Flor Morton ; Teresa Treviño ; Laura Zapata-Cantú
https://journalmbr.net/index.php/mbr/article/view/268.  , 2019
Link: https://doaj.org/article..
 
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13

La visibilidad del producto a través de un empaque con un e..:

Flor Morton
https://doaj.org/toc/1405-8448.  , 2018
Link: https://doi.org/10.36105..
 
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14

You love it, i love it, too: a social network analysis appr..:

Teresa Treviño ; Flor Morton ; Carolina Robles
https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/72.  , 2018
Link: https://doaj.org/article..
 
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15

Online Service Recovery: Exploring the Effects of Justice T..:

Teresa Treviño ; Flor Morton
https://journalmbr.net/index.php/mbr/article/view/304.  , 2017
Link: https://doaj.org/article..
 
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