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Morwitz, Vicki G
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1

Digital Therapy for Negative Consumption Experiences: The I..:

Yinghao Wu, Alisa ; Morwitz, Vicki G ; Stephen, Andrew T.
Journal of Consumer Research.  , 2024
Link: https://doi.org/10.1093/..
 
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2

Widespread misestimates of greenhouse gas emissions suggest..:

Johnson, Eric J. ; Sugerman, Eli Rosen ; Morwitz, Vicki G...
Nature Climate Change.  , 2024
Link: https://doi.org/10.1038/..
 
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3

An Aversion to Intervention: How the Protestant Work Ethic ..:

Cheng, Yimin ; Mukhopadhyay, Anirban ; Morwitz, Vicki G..
Journal of Consumer Research.  , 2024
Link: https://doi.org/10.1093/..
 
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4

Proximity bias: Interactive effect of spatial distance and ..:

Hong, Jennifer Seokhwa ; Longoni, Chiara ; Morwitz, Vicki G.
Journal of Consumer Psychology.  34 (2023)  1 - p. 18-34 , 2023
Link: https://doi.org/10.1002/..
 
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5

How using a paper versus mobile calendar influences everyda..:

Huang, Yanliu ; Yang, Zhen ; Morwitz, Vicki G.
Journal of Consumer Psychology.  33 (2022)  1 - p. 115-122 , 2022
Link: https://doi.org/10.1002/..
 
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6

Spending Windfall ("Found") Time on Hedonic versus Utilitar..:

Chung, Jaeyeon (Jae) ; Lee, Leonard ; Lehmann, Donald R...
Journal of Consumer Research.  49 (2022)  6 - p. 1118-1139 , 2022
Link: https://doi.org/10.1093/..
 
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7

Banking Happiness:

Faraji-Rad, Ali ; Lee, Leonard ; Morwitz, Vicki G..
Journal of Consumer Research.  49 (2021)  2 - p. 336-358 , 2021
Link: https://doi.org/10.1093/..
 
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8

The Role of Gender in Pay-What-You-Want Contexts:

Santana, Shelle ; Morwitz, Vicki G.
Journal of Marketing Research.  58 (2021)  2 - p. 265-281 , 2021
Link: https://doi.org/10.1177/..
 
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9

Online Advertising Suppresses Visual Competition during Pla..:

van der Lans, Ralf ; Pieters, Rik ; Wedel, Michel...
Journal of Consumer Research.  48 (2021)  3 - p. 374-393 , 2021
Link: https://doi.org/10.1093/..
 
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10

The Impact of a Two-Step Choice Process on Trade-Off Decisi..:

Lei, Jing ; Zhang, Ying ; Morwitz, Vicki G..
Journal of Consumer Research.  48 (2021)  3 - p. 415-427 , 2021
Link: https://doi.org/10.1093/..
 
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11

In the Eye of the Beholder: The Interplay of Numeracy and F..:

Hodges, Brady T ; Chen, Haipeng (Allan) ; Morwitz, Vicki G..
Journal of Consumer Research.  48 (2021)  6 - p. 1050-1072 , 2021
Link: https://doi.org/10.1093/..
 
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12

The Effects of Numerical Divisibility on Loneliness Percept..:

Yan, Dengfeng ; Sengupta, Jaideep ; Morwitz, Vicki G..
Journal of Consumer Research.  47 (2020)  5 - p. 755-771 , 2020
Link: https://doi.org/10.1093/..
 
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13

Creating Boundary-Breaking, Marketing-Relevant Consumer Res..:

MacInnis, Deborah J. ; Morwitz, Vicki G. ; Botti, Simona...
Journal of Marketing.  84 (2020)  2 - p. 1-23 , 2020
Link: https://www.jstor.org/st..
 
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14

Intentions:

Morwitz, Vicki G. ; Munz, Kurt P.
Consumer Psychology Review.  4 (2020)  1 - p. 26-41 , 2020
Link: https://doi.org/10.1002/..
 
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15

The Role of Numbers in the Customer Journey:

Santana, Shelle ; Thomas, Manoj ; Morwitz, Vicki G.
Journal of Retailing.  96 (2020)  1 - p. 138-154 , 2020
Link: https://doi.org/10.1016/..
 
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