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Mosley, Buffy
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When Connection Turns to Anger: How Consumer–Brand Relation..:

Mosley, Buffy ; Schweidel, David A ; Zhang, Kunpeng...
Journal of Consumer Research.  50 (2023)  5 - p. 907-922 , 2023
Link: https://doi.org/10.1093/..
 
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Advertisements in DVR time 

, In: Journal of advertising research / Advertising Research Foundation
the shelf life of recorded television commercials in drama,... 
Kent, Bob ; Mosley, Buffy N. ; Schweidel, David A.. (2019)  1 - p. 73-84
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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