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Muda, Mazzini
18  results:
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1

Celebrity Endorsement in Advertising: A double-edged Sword:

Muda, Mazzini ; Musa, Rosidah ; Putit, Lennora
Journal of ASIAN Behavioural Studies.  2 (2017)  3 - p. 21-32 , 2017
Link: https://doi.org/10.21834..
 
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2

Reconceptualisation of Customer Experience Quality (CXQ) Me..:

Rais, Noreldzaihan Mohd ; Musa, Rosidah ; Muda, Mazzini
Procedia Economics and Finance.  37 (2016)  - p. 299-303 , 2016
Link: https://doi.org/10.1016/..
 
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3

Malay Owner Managers of SMEs: The Typology:

Mohd, Rohani ; Kamaruddin, Badrul Hisham ; Muda, Mazzini..
Procedia Economics and Finance.  37 (2016)  - p. 86-92 , 2016
Link: https://doi.org/10.1016/..
 
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4

A Study of Malaysian Customers Purchase Motivation of Halal..:

Yeo, Bee Li ; Mohamed, Rozita Hj. Naina ; Muda, Mazzini
Procedia Economics and Finance.  37 (2016)  - p. 176-182 , 2016
Link: https://doi.org/10.1016/..
 
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5

The Antecedents of Brand Experience within the National Aut..:

Nadzri, Wan Nadiah Mohd ; Musa, Rosidah ; Muda, Mazzini.
Procedia Economics and Finance.  37 (2016)  - p. 317-323 , 2016
Link: https://doi.org/10.1016/..
 
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6

Online Purchase Behavior of Generation Y in Malaysia:

Muda, Mazzini ; Mohd, Rohani ; Hassan, Salwana
Procedia Economics and Finance.  37 (2016)  - p. 292-298 , 2016
Link: https://doi.org/10.1016/..
 
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7

Conceptualization of Immersive Brand Experience (IBX) Measu..:

Othman, Rafidah ; Musa, Rosidah ; Muda, Mazzini.
Procedia Economics and Finance.  37 (2016)  - p. 208-213 , 2016
Link: https://doi.org/10.1016/..
 
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8

The Impact of User – Generated Content (UGC) on Product Rev..:

Bahtar, Azlin Zanariah ; Muda, Mazzini
Procedia Economics and Finance.  37 (2016)  - p. 337-342 , 2016
Link: https://doi.org/10.1016/..
 
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9

Linking 'Halal' Friendly Hotel Attributes and Customer Sati..:

Wahib, Norhayati ; Ahmad Taufek, Nor Zafirah ; Mahmood, Ainul Nadzirah..
Journal of Emerging Economies and Islamic Research.  4 (2016)  4 - p. 43 , 2016
Link: https://doi.org/10.24191..
 
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10

The Important Role of Self-Efficacy in Determining Entrepre..:

Mohd, Rohani ; Kamaruddin, Badrul Hisham ; Hassan, Salwana..
International Journal of Management Studies.  21 (2014)  - p. , 2014
Link: https://doi.org/10.32890..
 
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11

Celebrity Entrepreneur Endorsement and Advertising Effectiv..:

Muda, Mazzini ; Musa, Rosidah ; Mohamed, Rozita Naina.
Procedia - Social and Behavioral Sciences.  130 (2014)  - p. 11-20 , 2014
Link: https://doi.org/10.1016/..
 
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12

Breaking through the Clutter in Media Environment: How Do C..:

Muda, Mazzini ; Musa, Rosidah ; Putit, Lennora
Procedia - Social and Behavioral Sciences.  42 (2012)  - p. 374-382 , 2012
Link: https://doi.org/10.1016/..
 
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13

The challenges of global competition : Malaysian SMEs and A..:

Muda, Mazzini ; Mohd, Rohani ; Mohamad, Saadiah
Social and Management Research Journal.  5 (2008)  1 - p. 35 , 2008
Link: https://doi.org/10.24191..
 
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14

The Influence of Customer Engagement on Emotion, Purchase I..:

Bahtar, Azlin Zanariah ; Muda, Mazzini ; Abd. Razak, Noraznira
http://journal.umk.edu.my/index.php/jeb/article/view/455.  , 2021
Link: http://journal.umk.edu.m..
 
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15

The Relationships between Mobile Environment Cues towards M..:

Bahtar, Azlin Zanariah ; Muda, Mazzini ; Abd. Razak, Noraznira
https://www.ojs.excelingtech.co.uk/index.php/IJSCM/article/view/2062/1166.  , 2018
Link: https://www.ojs.exceling..
 
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