E-LIB Suche - Ergebnisse für: Mudambi, Susan M.

1

A trade war and a pandemic: Disruption and resilience in th..:

Blessley, Misty ; Mudambi, Susan M.
Industrial Marketing Management. 102 (2022) - p. 58-73 , 2022

Link: https://doi.org/10.1016/..

2

Introduction to the special issue: B2B advertising:

Brown, Brian P. ; Swani, Kunal ; Mudambi, Susan M.
Industrial Marketing Management. 89 (2020) - p. 578-580 , 2020

Link: https://doi.org/10.1016/..

3

The untapped potential of B2B advertising: A literature rev..:

Swani, Kunal ; Brown, Brian P. ; Mudambi, Susan M.
Industrial Marketing Management. 89 (2020) - p. 581-593 , 2020

Link: https://doi.org/10.1016/..

4

Do Country and Culture Influence Online Reviews? An Analysi..:

Barbro, Patrick A. ; Mudambi, Susan M. ; Schuff, David
Journal of International Consumer Marketing. 32 (2019) 1 - p. 1-14 , 2019

Link: https://doi.org/10.1080/..

5

Why B-to-B CEOs Should Be More Social on Social Media:

Mudambi, Susan M. ; Sinha, Jay I. ; Taylor, Dori Shae
Journal of Business-to-Business Marketing. 26 (2019) 1 - p. 103-105 , 2019

Link: https://doi.org/10.1080/..

6

Optionen der B-to-B-Markenpositionierung – Generierung von ..:

, In: B-to-B-Markenführung,

Mudambi, Susan M. ; Chitturi, Pallavi - p. 223-239 , 2018

Link: https://doi.org/10.1007/..

7

Global connectivity and the evolution of industrial cluster..:

Mudambi, Ram ; Mudambi, Susan M. ; Mukherjee, Debmalya.
Industrial Marketing Management. 61 (2017) - p. 20-29 , 2017

Link: https://doi.org/10.1016/..

8

Why People Do Not Always Follow the Doctor's Orders: The Ro..:

MAKAREM, SUZANNE C. ; SMITH, MICHAEL F. ; MUDAMBI, SUSAN M..
The Journal of Consumer Affairs. 48 (2014) 3 - p. 457-485 , 2014

Link: http://www.jstor.org/sta..

9

Why People Do Not Always Follow the Doctor's Orders: The Ro..:

MAKAREM, SUZANNE C. ; SMITH, MICHAEL F. ; MUDAMBI, SUSAN M..
Journal of Consumer Affairs. 48 (2014) 3 - p. 457-485 , 2014

Link: https://doi.org/10.1111/..

10

Outsourcing of customer relationship management: implicatio..:

Graf, Michael ; Schlegelmilch, Bodo B. ; Mudambi, Susan M..
Journal of Strategic Marketing. 21 (2013) 1 - p. 68-81 , 2013

Link: https://doi.org/10.1080/..

11

A co-evolutionary perspective on the drivers of internation..:

Haakonsson, Stine Jessen ; Jensen, Peter D. Ørberg ; Mudambi, Susan M.
Journal of Economic Geography. 13 (2013) 4 - p. 677-700 , 2013

Link: https://www.jstor.org/st..

12

Multinationality and the performance of IPOs:

Mudambi, Ram ; Mudambi, Susan M. ; Khurshed, Arif.
Applied Financial Economics. 22 (2012) 10 - p. 763-776 , 2012

Link: https://doi.org/10.1080/..

13

A co-evolutionary perspective on the drivers of internation..:

Haakonsson, Stine Jessen ; Jensen, Peter D. Ørberg ; Mudambi, Susan M.
Journal of Economic Geography. 13 (2012) 4 - p. 677-700 , 2012

Link: https://doi.org/10.1093/..

14

Determinants of prices in an online marketplace:

DiRusso, David J. ; Mudambi, Susan M. ; Schuff, David
Journal of Product & Brand Management. 20 (2011) 5 - p. 420-428 , 2011

Link: https://doi.org/10.1108/..

15

What makes a helpful online review?

, In: Management information systems / Management Information Systems Research Center (MISRC) of the University of Minnesota Center (MISRC)

a study of customer reviews on Amazon.com

Mudambi, Susan M. ; Schuff, David. (2010) 1 - p. 185-200

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