Mukherji, Prokriti
27  results:
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4

Special Session: Marketing and Consumer Wellbeing in Digita..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
 
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5

Blink: Advertising in a Multi-Media Environment: An Abstrac:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
 
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7

Patients' Adoption of E-Consultation: The Role of Perceived..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
 
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8

How direct-to-consumer advertising for prescription drugs a.. 

, In: Journal of advertising research / Advertising Research Foundation
a natural experiment tests the impact of FDA legislation 
Copies:  Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
 
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9

Big Data for Good: Insights from Emerging Markets*:

Chandy, Rajesh ; Hassan, Magda ; Mukherji, Prokriti
Journal of Product Innovation Management.  34 (2017)  5 - p. 703-713 , 2017
 
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11

Behemoths at the Gate 

, In: Journal of marketing / American Marketing Association
how incumbents take on acquisitive entrants (and why some d... 
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Changing trends in ethnicity and academic performance: obse..:

Mukherji, Prokriti ; Adas, Maryam ; Clarke, Benjamin...
Mukherji , P , Adas , M , Clarke , B , Galloway , J , Mulvey , T , Norton , S , Turner , J , Russell , M , Lempp , H & Li , S 2022 , ' Changing trends in ethnicity and academic performance: observational cohort data from a UK medical school ' , BMJ Open , vol. 12 , no. 12 , e066886 , pp. 1-7 . https://doi.org/10.1136/bmjopen-2022-066886.  , 2022
 
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15

Changing trends in ethnicity and academic performance: obse..:

Mukherji, Prokriti ; Adas, Maryam ; Clarke, Benjamin...
Mukherji , P , Adas , M , Clarke , B , Galloway , J , Mulvey , T , Norton , S , Turner , J , Russell , M , Lempp , H & Li , S 2022 , ' Changing trends in ethnicity and academic performance: observational cohort data from a UK medical school ' , BMJ Open , vol. 12 , no. 12 , e066886 , pp. 1-7 . https://doi.org/10.1136/bmjopen-2022-066886.  , 2022
 
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