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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Special Session: Marketing and Consumer Wellbeing in Digita..:
, In:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers ,
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Blink: Advertising in a Multi-Media Environment: An Abstrac:
, In:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers ,
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Patients' Adoption of E-Consultation: The Role of Perceived..:
, In:
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Journal of advertising research / Advertising Research Foundation
8
How direct-to-consumer advertising for prescription drugs a..
, In:a natural experiment tests the impact of FDA legislation
Copies:
Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279
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Journal of marketing / American Marketing Association
11
Behemoths at the Gate
, In:how incumbents take on acquisitive entrants (and why some d...
Copies:
Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922