Mulcahy, Rory
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5

I'm a believer! Believability of social media marketing:

Mulcahy, Rory ; Riedel, Aimee ; Beatson, Amanda..
International Journal of Information Management.  75 (2024)  - p. 102730 , 2024
 
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14

Do You Trust that Brand Selfie? A New Scale to Measure Bran..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Lavan, Thusyanthy ; Gottlieb, Udo ; Tuzovic, Sven. - p. 451-452 , 2022
 
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15

Recognise me or pay me? How rewards for online restaurant r..:

Labsomboonsiri, Saranya ; Mathews, Shane ; Luck, Edwina.
International Journal of Hospitality Management.  106 (2022)  - p. 103289 , 2022
 
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