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Muzaffar, Asif
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1

AI-Powered Augmented Reality App Satisfies My Beauty Needs ..:

Butt, Asad Hassan ; Ahmad, Hassan ; Khan, Naeem..
Review of Marketing Science.  0 (2024)  0 - p. , 2024
Link: https://doi.org/10.1515/..
 
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2

WeChat gamification: mobile payment impact on word of mouth..:

Butt, Asad Hassan ; Ahmad, Hassan ; Muzaffar, Asif...
Spanish Journal of Marketing - ESIC.  , 2024
Link: https://doi.org/10.1108/..
 
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3

Travel before you actually travel with augmented reality – ..:

Ahmad, Hassan ; Butt, Asad ; Muzaffar, Asif
Current Issues in Tourism.  26 (2022)  17 - p. 2845-2862 , 2022
Link: https://doi.org/10.1080/..
 
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4

Perceived needs versus actual needs: Humanitarian Emergency..:

Azhar, Aisha ; Malik, Muhammad Nasir ; Muzaffar, Asif
International Journal of Disaster Risk Reduction.  59 (2021)  - p. 102214 , 2021
Link: https://doi.org/10.1016/..
 
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5

Environmental sustainability, innovation capacity, and supp..:

Bhutta, M. Khurrum S. ; Muzaffar, Asif ; Egilmez, Gokhan...
Sustainable Production and Consumption.  28 (2021)  - p. 1508-1521 , 2021
Link: https://doi.org/10.1016/..
 
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6

Efficacy of retailer rebates and delayed incentives under c..:

Muzaffar, Asif ; Nasir Malik, Muhammad ; Deng, Shiming
RAIRO - Operations Research.  55 (2021)  3 - p. 1695-1713 , 2021
Link: https://doi.org/10.1051/..
 
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7

Institutional pressures and supplier involvement: a perspec..:

Khurshid, Aitzaz ; Muzaffar, Asif ; Bhutta, Mohammed Khurrum S.
Operations Management Research.  14 (2021)  1-2 - p. 123-137 , 2021
Link: https://doi.org/10.1007/..
 
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8

Exploring the Effects of Social Media Use on Employee Perfo..:

, In: Research Anthology on Strategies for Using Social Media as a Service and Tool in Business,
Shujaat, Asbah ; Rashid, Ammar ; Muzaffar, Asif - p. 1788-1809 , 2021
Link: https://doi.org/10.4018/..
 
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9

Sustainable development across the supply chain: The missin..:

Muzaffar, Asif ; Khurshid, Aitzaz ; Malik, Muhammad Nasir.
Sustainable Development.  27 (2019)  5 - p. 976-981 , 2019
Link: https://doi.org/10.1002/..
 
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10

Social network analysis of Army Public School Shootings: Ne..:

Azhar, Aisha ; Malik, Muhammad Nasir ; Muzaffar, Asif
International Journal of Disaster Risk Reduction.  34 (2019)  - p. 255-264 , 2019
Link: https://doi.org/10.1016/..
 
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11

Rebate mechanism for the manufacturer in two-level supply c..:

Muzaffar, Asif ; Malik, Muhammad Nasir ; Rashid, Ammar
Asia Pacific Management Review.  23 (2018)  4 - p. 301-309 , 2018
Link: https://doi.org/10.1016/..
 
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12

Contracting mechanism with imperfect information in a two-l..:

Muzaffar, Asif ; Deng, Shiming ; Malik, Muhammad Nasir
Operational Research.  20 (2017)  1 - p. 349-368 , 2017
Link: https://doi.org/10.1007/..
 
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13

Non-parametric optimal service pricing: a simulation study:

Muzaffar, Asif ; Deng, Shiming ; Rashid, Ammar
Quality Technology & Quantitative Management.  14 (2016)  2 - p. 142-155 , 2016
Link: https://doi.org/10.1080/..
 
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14

Augmented reality is the new digital banking – AR brand exp..:

Butt, Asad Hassan ; Ahmad, Hassan ; Muzaffar, Asif
https://www.open-access.bcu.ac.uk/15236/1/AR%20IJBM%20revised.pdf.  , 2024
Link: http://www.open-access.b..
 
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15

Engaging the customer with augmented reality and employee s..:

Butt, Asad ; Hassan, Ahmed ; Muzaffar, Asif.
https://www.open-access.bcu.ac.uk/14261/1/IJRDM%20AR%20%26%20EMP%20Revised%20version.pdf.  , 2023
Link: http://www.open-access.b..
 
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