E-LIB Suche - Ergebnisse für: Naik, Prasad

1

How Own Delivery Services Influence Customer Behavior and S..:

Wu, Banggang ; Chen, Yubo ; Naik, Prasad A.
Journal of Marketing. 88 (2024) 5 - p. 131-152 , 2024

Link: https://doi.org/10.1177/..

2

Sustainability Communications and Corporate Brand Associati..:

Bharadwaj, Neeraj ; Naik, Prasad A. ; Nath, Pravin
Journal of Sustainable Marketing. , 2022

Link: https://doi.org/10.51300..

3

A New Livestream Retail Analytics Framework to Assess the S..:

Bharadwaj, Neeraj ; Ballings, Michel ; Naik, Prasad A...
Journal of Marketing. 86 (2021) 1 - p. 27-47 , 2021

Link: https://doi.org/10.1177/..

4

The Anatomy of the Advertising Budget Decision: How Analyti..:

Kolsarici, Ceren ; Vakratsas, Demetrios ; Naik, Prasad A.
Journal of Marketing Research. 57 (2020) 3 - p. 468-488 , 2020

Link: https://www.jstor.org/st..

5

The Anatomy of the Advertising Budget Decision: How Analyti..:

Kolsarici, Ceren ; Vakratsas, Demetrios ; Naik, Prasad A.
Journal of Marketing Research. 57 (2020) 3 - p. 468-488 , 2020

Link: https://doi.org/10.1177/..

6

Robust Control of Three Axis Gimbal System Using Finite Tim..:

, In: 2019 Sixth Indian Control Conference (ICC),

Dhoot, Nilesh ; Kurode, Shailaja ; Naik, Prasad.. - p. 302-307 , 2019

Link: https://doi.org/10.1109/..

7

Study of Higher Diffraction Order Contribution in a Flat Fi..:

Kumar, Mukund ; Singhal, Himanshu ; Chakera, Juzer A..
Applied Spectroscopy. 72 (2018) 9 - p. 1416-1424 , 2018

Link: https://doi.org/10.1177/..

8

Metrics unreliability and marketing overspending:

Sridhar, Shrihari ; Naik, Prasad A. ; Kelkar, Ajay
International Journal of Research in Marketing. 34 (2017) 4 - p. 761-779 , 2017

Link: https://doi.org/10.1016/..

9

Robust Dynamic Estimation:

Rubel, Olivier ; Naik, Prasad A.
Marketing Science. 36 (2017) 3 - p. 453-467 , 2017

Link: https://www.jstor.org/st..

10

True Synergy for Real Effects: How to Control Integrated Ma..:

Naik, Prasad A. ; Peters, Kay
GfK Marketing Intelligence Review. 7 (2015) 1 - p. 34-41 , 2015

Link: https://doi.org/10.1515/..

11

Understanding the Memory Effects in Pulsing Advertising:

Aravindakshan, Ashwin ; Naik, Prasad A.
Operations Research. 63 (2015) 1 - p. 35-47 , 2015

Link: http://www.jstor.org/sta..

12

Efficiency Analysis of Marketing Organizations with Interco..:

Sridhar, Shrihari ; Mantrala, Murali K. ; Naik, Prasad A.
Customer Needs and Solutions. 1 (2014) 2 - p. 154-167 , 2014

Link: https://doi.org/10.1007/..

13

Discovering how advertising grows sales and builds brands:

, In: Journal of marketing research / American Marketing Association

Bruce, Norris I. ; Naik, Prasad A.. (2012) 6 - p. 793-806

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

14

Spatiotemporal allocation of advertising budgets:

, In: Journal of marketing research / American Marketing Association

Aravindakshan, Ashwin ; Naik, Prasad A.. (2012) 1 - p. 1-14

Copies: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

15

Discovering How Advertising Grows Sales and Builds Brands:

BRUCE, NORRIS I. ; PETERS, KAY ; NAIK, PRASAD A.
Journal of Marketing Research. 49 (2012) 6 - p. 793-806 , 2012

Link: https://www.jstor.org/st..