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Nakhata, Chinintorn
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1

The Impact of Electronic Word-of-Mouth on Customer Satisfac..:

Kuo, Hsiao-Ching ; Nakhata, Chinintorn
Journal of Marketing Theory and Practice.  27 (2019)  3 - p. 331-348 , 2019
Link: https://doi.org/10.1080/..
 
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2

Eat, drink, and create content: a multi-method exploration ..:

Fox, Alexa K. ; Nakhata, Chinintorn ; Deitz, George D.
International Journal of Advertising.  38 (2019)  3 - p. 450-470 , 2019
Link: https://doi.org/10.1080/..
 
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3

Paying it forward: The reciprocal effect of superior servic..:

Obeng, Efua ; Nakhata, Chinintorn ; Kuo, Hsiao-Ching
Journal of Business Research.  98 (2019)  - p. 250-260 , 2019
Link: https://doi.org/10.1016/..
 
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4

Selfie-marketing: exploring narcissism and self-concept in ..:

Fox, Alexa K. ; Bacile, Todd J. ; Nakhata, Chinintorn.
Journal of Consumer Marketing.  35 (2018)  1 - p. 11-21 , 2018
Link: https://doi.org/10.1108/..
 
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5

Consumer avoidance of specially priced items during social ..:

Nakhata, Chinintorn ; Kuo, Hsiao-Ching
Journal of Retailing and Consumer Services.  34 (2017)  - p. 287-293 , 2017
Link: https://doi.org/10.1016/..
 
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6

Price promotions and products with low consumer ratings:

Kuo, Hsiao-Ching ; Nakhata, Chinintorn
Journal of Consumer Marketing.  33 (2016)  7 - p. 517-527 , 2016
Link: https://doi.org/10.1108/..
 
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7

Non-price cues utilization during social coupon purchasing-..:

Kuo, Hsiao-Ching ; Nakhata, Chinintorn ; Grewal, Dhruv..
Journal of Product & Brand Management.  23 (2014)  6 - p. 439-451 , 2014
Link: https://doi.org/10.1108/..
 
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8

Price promotions and products with low consumer ratings [Su..:

Kuo, Hsiao-Ching ; Nakhata, Chinintorn
http://hdl.handle.net/10919/78855.  , 2016
Link: http://hdl.handle.net/10..
 
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