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Narasimhan, Chakravarthi
69  results:
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1

Don't Hurry, Be Happy! The Bright Side of Late Product Rele..:

Harutyunyan, Mushegh ; Narasimhan, Chakravarthi
Marketing Science.  , 2024
Link: https://doi.org/10.1287/..
 
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2

Persuasive Advertising in a Vertically Differentiated Compe..:

Lin, Yuanfang ; Narasimhan, Chakravarthi
Review of Marketing Science.  18 (2020)  1 - p. 145-177 , 2020
Link: https://doi.org/10.1515/..
 
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3

Advertising and price competition in a manufacturer-retaile..:

Chan, Tat Y. ; Narasimhan, Chakravarthi ; Yoon, Yeujun
International Journal of Research in Marketing.  34 (2017)  3 - p. 694-716 , 2017
Link: https://doi.org/10.1016/..
 
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4

Free in-network pricing as an entry-deterrence strategy:

He, Tingting ; Kuksov, Dmitri ; Narasimhan, Chakravarthi
Quantitative Marketing and Economics.  15 (2017)  3 - p. 279-303 , 2017
Link: https://doi.org/10.1007/..
 
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5

Sharing Economy: Review of Current Research and Future Dire..:

Narasimhan, Chakravarthi ; Papatla, Purushottam ; Jiang, Baojun...
Customer Needs and Solutions.  5 (2017)  1-2 - p. 93-106 , 2017
Link: https://doi.org/10.1007/..
 
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6

Anticipated Regret and Product Innovation:

Jiang, Baojun ; Narasimhan, Chakravarthi ; Turut, Özge
Management Science.  63 (2017)  12 - p. 4308-4323 , 2017
Link: https://www.jstor.org/st..
 
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7

Selling Finite Capacity in Bulks*:

Eynan, Amit ; Narasimhan, Chakravarthi
Decision Sciences.  48 (2016)  5 - p. 1013-1035 , 2016
Link: https://doi.org/10.1111/..
 
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8

National Brand's Response to Store Brands: Throw In the Tow..:

Nasser, Sherif ; Turcic, Danko ; Narasimhan, Chakravarthi
Marketing Science.  32 (2013)  4 - p. 591-608 , 2013
Link: https://www.jstor.org/st..
 
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9

Treatment Effectiveness and Side Effects: A Model of Physic..:

Chan, Tat ; Narasimhan, Chakravarthi ; Xie, Ying
Management Science.  59 (2013)  6 - p. 1309-1325 , 2013
Link: https://doi.org/10.1287/..
 
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10

Differentiate or Imitate? The Role of Context-Dependent Pre..:

Narasimhan, Chakravarthi ; Turut, Özge
Marketing Science.  32 (2013)  3 - p. 393-410 , 2013
Link: https://www.jstor.org/st..
 
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11

Treatment Effectiveness and Side Effects: A Model of Physic..:

Chan, Tat ; Narasimhan, Chakravarthi ; Xie, Ying
Management Science.  59 (2013)  6 - p. 1309-1325 , 2013
Link: http://dx.doi.org/10.128..
 
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12

Treatment Effectiveness and Side Effects: A Model of Physic..:

Chan, Tat ; Narasimhan, Chakravarthi ; Xie, Ying
Management Science.  59 (2013)  6 - p. 1309-1325 , 2013
Link: https://www.jstor.org/st..
 
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13

The Indirect Impact of Price Deals on Households' Purchase ..:

Zhang, Qin ; Seetharaman, P.B. ; Narasimhan, Chakravarthi
Journal of Retailing.  88 (2012)  1 - p. 88-101 , 2012
Link: https://doi.org/10.1016/..
 
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14

Intraconnectivity and Interconnectivity: When Value Creatio..:

He, Tingting ; Kuksov, Dmitri ; Narasimhan, Chakravarthi
Marketing Science.  31 (2012)  4 - p. 587-602 , 2012
Link: https://www.jstor.org/st..
 
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15

Modeling Dependencies in Brand Choice Outcomes Across Compl..:

Ma, Yu ; Seetharaman, P.B. ; Narasimhan, Chakravarthi
Journal of Retailing.  88 (2012)  1 - p. 47-62 , 2012
Link: https://doi.org/10.1016/..
 
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