I agree that this site is using cookies. You can find further informations here.
X
Nayal, Preeti
12  results:
Search for persons X
?
1

Metaverse is not my cup of tea! An investigation into how p..:

Kumar, Aman ; Shankar, Amit ; Nayal, Preeti
Journal of Retailing and Consumer Services.  77 (2024)  - p. 103639 , 2024
Link: https://doi.org/10.1016/..
 
?
2

Online food delivery: A systematic synthesis of literature ..:

Shankar, Amit ; Jebarajakirthy, Charles ; Nayal, Preeti...
International Journal of Hospitality Management.  104 (2022)  - p. 103240 , 2022
Link: https://doi.org/10.1016/..
 
?
3

Role of Social Media in Hospital Branding: Insights for Mar..:

, In: Research Anthology on Social Media Advertising and Building Consumer Relationships,
Nayal, Preeti ; Pandey, Neeraj - p. 1074-1089 , 2022
Link: https://doi.org/10.4018/..
 
?
4

Covid‐19 pandemic and consumer‐employee‐organization wellbe..:

Nayal, Preeti ; Pandey, Neeraj ; Paul, Justin
Journal of Consumer Affairs.  56 (2021)  1 - p. 359-390 , 2021
Link: https://doi.org/10.1111/..
 
?
5

Examining m-coupon redemption intention among consumers: A ..:

Nayal, Preeti ; Pandey, Neeraj ; Paul, Justin
International Journal of Information Management.  57 (2021)  - p. 102288 , 2021
Link: https://doi.org/10.1016/..
 
?
6

What Makes a Consumer Redeem Digital Coupons? Behavioral In..:

Nayal, Preeti ; Pandey, Neeraj
Journal of Promotion Management.  28 (2021)  3 - p. 205-238 , 2021
Link: https://doi.org/10.1080/..
 
?
7

Digital Coupon Redemption: Conceptualization, Scale Develop..:

Nayal, Preeti ; Pandey, Neeraj
Australasian Journal of Information Systems.  24 (2020)  - p. , 2020
Link: https://doi.org/10.3127/..
 
?
8

Framework for measuring usage intention of digital coupons:..:

Nayal, Preeti ; Pandey, Neeraj
Journal of Strategic Marketing.  , 2020
Link: https://doi.org/10.1080/..
 
?
9

Digital marketing for B2B organizations: structured literat..:

Pandey, Neeraj ; Nayal, Preeti ; Rathore, Abhijeet Singh
Journal of Business & Industrial Marketing.  35 (2020)  7 - p. 1191-1204 , 2020
Link: https://doi.org/10.1108/..
 
?
10

Redemption Intention of Coupons: A Meta-Analytical Review a..:

Nayal, Preeti ; Pandey, Neeraj
Journal of Promotion Management.  26 (2020)  3 - p. 372-395 , 2020
Link: https://doi.org/10.1080/..
 
?
11

Digital Coupon Redemption: Conceptualization, Scale Develop..:

Nayal, Preeti ; Pandey, Neeraj
http://journal.acs.org.au/index.php/ajis/article/view/2469/951.  , 2020
Link: http://journal.acs.org.a..
 
?
12

Digital Coupon Redemption: Conceptualization, Scale Develop..:

Preeti Nayal ; Neeraj Pandey
https://journal.acs.org.au/index.php/ajis/article/view/2469.  , 2020
Link: https://doi.org/10.3127/..
 
1-12