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Nenkov, Gergana Y.
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1

Shifting focus in the fight against core environmental chal..:

Nenkov, Gergana Y.
Journal of the Academy of Marketing Science.  , 2024
Link: https://doi.org/10.1007/..
 
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2

Beyond Income: Dynamic Consumer Financial Vulnerability:

Salisbury, Linda Court ; Nenkov, Gergana Y. ; Blanchard, Simon J....
Journal of Marketing.  87 (2023)  5 - p. 657-678 , 2023
Link: https://doi.org/10.1177/..
 
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3

I Will Be Green for Us: When Consumers Compensate for Their..:

Cakanlar, Aylin ; Nikolova, Hristina ; Nenkov, Gergana Y.
Journal of Marketing Research.  60 (2022)  1 - p. 110-129 , 2022
Link: https://doi.org/10.1177/..
 
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4

Friend or foe? Can anthropomorphizing self-tracking devices..:

Fronczek, Lane Peterson ; Mende, Martin ; Scott, Maura L...
Journal of the Academy of Marketing Science.  51 (2022)  5 - p. 1075-1097 , 2022
Link: https://doi.org/10.1007/..
 
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5

We Succeeded Together, Now What: Relationship Power and Seq..:

Nikolova, Hristina ; Nenkov, Gergana Y.
Journal of Marketing Research.  59 (2021)  2 - p. 271-289 , 2021
Link: https://doi.org/10.1177/..
 
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6

How Industries Use Direct-to-Public Persuasion in Policy Co..:

Seiders, Kathleen ; Flynn, Andrea Godfrey ; Nenkov, Gergana Y.
Journal of Marketing.  86 (2021)  2 - p. 126-146 , 2021
Link: https://doi.org/10.1177/..
 
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7

Improving Financial Inclusion through Communal Financial Or..:

Mende, Martin ; Salisbury, Linda Court ; Nenkov, Gergana Y..
Journal of Consumer Psychology.  30 (2019)  2 - p. 379-391 , 2019
Link: https://doi.org/10.1002/..
 
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8

Knowing What It Makes: How Product Transformation Salience ..:

Winterich, Karen Page ; Nenkov, Gergana Y. ; Gonzales, Gabriel E.
Journal of Marketing.  83 (2019)  4 - p. 21-37 , 2019
Link: https://www.jstor.org/st..
 
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9

Knowing What It Makes: How Product Transformation Salience ..:

Winterich, Karen Page ; Nenkov, Gergana Y. ; Gonzales, Gabriel E.
Journal of Marketing.  83 (2019)  4 - p. 21-37 , 2019
Link: https://doi.org/10.1177/..
 
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10

Sense and sensibility: The impact of visual and auditory se..:

Nenkov, Gergana Y. ; Morrin, Maureen ; Maille, Virginie..
Journal of Business Research.  95 (2019)  - p. 428-441 , 2019
Link: https://doi.org/10.1016/..
 
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11

Elaboration on potential outcomes (EPO) and the consultativ..:

Plouffe, Christopher ; Beuk, Frederik ; Hulland, John.
The Journal of Personal Selling and Sales Management.  37 (2017)  2 - p. 113-133 , 2017
Link: https://www.jstor.org/st..
 
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12

Elaboration on potential outcomes (EPO) and the consultativ..:

Plouffe, Christopher ; Beuk, Frederik ; Hulland, John.
Journal of Personal Selling & Sales Management.  37 (2017)  2 - p. 113-133 , 2017
Link: https://doi.org/10.1080/..
 
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13

Solving the annuity puzzle: The role of mortality salience ..:

Salisbury, Linda Court ; Nenkov, Gergana Y.
Journal of Consumer Psychology.  26 (2016)  3 - p. 417-425 , 2016
Link: https://www.jstor.org/st..
 
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14

The Case for Moral Consumption: Examining and Expanding the..:

Komarova Loureiro, Yuliya ; Bayuk, Julia ; Tignor, Stefanie M....
Journal of Public Policy & Marketing.  35 (2016)  2 - p. 305-322 , 2016
Link: https://doi.org/10.1509/..
 
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15

Using consumer responsibility reminders to reduce cuteness-..:

Scott, Maura L. ; Nenkov, Gergana Y.
Marketing Letters.  27 (2016)  2 - p. 323-336 , 2016
Link: http://www.jstor.org/sta..
 
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