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Newmeyer, Casey E.
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1

The value of future focus and experiential ad appeals in st..:

Özsomer, Ayşegül ; Güzel, Zeynep Müge ; Newmeyer, Casey E..
International Journal of Advertising.  , 2024
Link: https://doi.org/10.1080/..
 
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2

How to Go GloCal: Omni-Brand Orientation Framework:

Schmidt-Devlin, Ellen ; Özsomer, Ayşegül ; Newmeyer, Casey E.
Journal of International Marketing.  30 (2022)  4 - p. 1-20 , 2022
Link: https://doi.org/10.1177/..
 
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3

Can advertising enhance consumers' desirable COVID‐19 healt..:

Özsomer, Ayşegül ; Güzel, Zeynep Müge ; Newmeyer, Casey E..
Journal of Consumer Behaviour.  21 (2022)  4 - p. 685-696 , 2022
Link: https://doi.org/10.1002/..
 
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4

Frontline Employee Passion: A Multistudy Conceptualization ..:

Crawford, Angela C. ; Newmeyer, Casey E. ; Jung, Jin Ho.
Journal of Service Research.  25 (2021)  2 - p. 194-210 , 2021
Link: https://doi.org/10.1177/..
 
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5

Reservation Prices for Product Portfolios Under Uncertainty..:

Newmeyer, Casey E. ; Venkatesh, R. ; Chatterjee, Rabikar
Customer Needs and Solutions.  8 (2021)  3 - p. 51-65 , 2021
Link: https://doi.org/10.1007/..
 
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6

Good times and bad: responsibility in brand alliances:

Newmeyer, Casey E. ; Ruth, Julie A.
European Journal of Marketing.  54 (2020)  2 - p. 448-471 , 2020
Link: https://doi.org/10.1108/..
 
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7

Joining forces for doing good: getting the international ca..:

Newmeyer, Casey E. ; Obeng, Efua ; Hulland, John
International Marketing Review.  37 (2019)  5 - p. 829-839 , 2019
Link: https://doi.org/10.1108/..
 
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8

Conceptualizing the multiple dimensions of consumer financi..:

O'Connor, Genevieve E. ; Newmeyer, Casey E. ; Wong, Nancy Yee Ching...
Journal of Business Research.  100 (2019)  - p. 421-430 , 2019
Link: https://doi.org/10.1016/..
 
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9

Insights into Long-Term Brand Success:

Gifford, Roy ; Newmeyer, Casey E.
Journal of Marketing Theory and Practice.  27 (2019)  1 - p. 1-18 , 2019
Link: https://doi.org/10.1080/..
 
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10

A typology of brand alliances and consumer awareness of bra..:

Newmeyer, Casey E. ; Venkatesh, R. ; Ruth, Julie A..
Marketing Letters.  29 (2018)  3 - p. 275-289 , 2018
Link: https://doi.org/10.1007/..
 
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11

A typology of brand alliances and consumer awareness of bra..:

Newmeyer, Casey E. ; Venkatesh, R. ; Ruth, Julie A..
Marketing Letters.  29 (2018)  3 - p. 275-289 , 2018
Link: https://www.jstor.org/st..
 
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12

When Products and Brands Trade Hands: A Framework for Acqui..:

Newmeyer, Casey E. ; Swaminathan, Vanitha ; Hulland, John
Journal of Marketing Theory and Practice.  24 (2016)  2 - p. 129-146 , 2016
Link: https://doi.org/10.1080/..
 
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13

WHEN PRODUCTS AND BRANDS TRADE HANDS: A FRAMEWORK FOR ACQUI..:

Newmeyer, Casey E. ; Swaminathan, Vanitha ; Hulland, John
Journal of Marketing Theory and Practice.  24 (2016)  2 - p. 129-146 , 2016
Link: https://www.jstor.org/st..
 
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14

Cobranding arrangements and partner selection: a conceptual..:

Newmeyer, Casey E. ; Venkatesh, R. ; Chatterjee, Rabikar
Journal of the Academy of Marketing Science.  42 (2013)  2 - p. 103-118 , 2013
Link: https://doi.org/10.1007/..
 
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15

Have I saved enough to social distance? The role of househo..:

Warmath, Dee ; O'Connor, Genevieve E. ; Newmeyer, Casey.
Journal of Consumer Affairs.  56 (2021)  1 - p. 319-338 , 2021
Link: https://doi.org/10.1111/..
 
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