Nhat Hanh Le, Angelina
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3

Corporate rebranding and brand preference: Brand name attit..:

Nhat Hanh Le, Angelina ; Ming Sung Cheng, Julian ; Kuntjara, Hadi.
Asia Pacific Journal of Marketing and Logistics.  26 (2014)  4 - p. 602-620 , 2014
 
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Brand extension: using parent brand personality as leverage:

Nhat Hanh Le, Angelina ; Ming Sung Cheng, Julian ; Hua Lee, Yueh.
Asia Pacific Journal of Marketing and Logistics.  24 (2012)  4 - p. 599-618 , 2012
 
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The Role of Alliance Portfolio Diversity in Sustainable Sup..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
 
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12

Receptivity of Governmental Communication and Its Effective..:

Tam, Le Thanh ; Ho, Huong Xuan ; Nguyen, Dong Phong..
Global Journal of Flexible Systems Management.  22 (2021)  S1 - p. 45-64 , 2021
 
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13

Unraveling the dynamic and contingency mechanism between se..:

Le, Angelina Nhat Hanh ; Khoi, Nguyen Huu ; Nguyen, Dong Phong
International Journal of Hospitality Management.  99 (2021)  - p. 103057 , 2021
 
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A moderated mediating mechanism of omnichannel customer exp..:

Le, Angelina Nhat Hanh ; Nguyen-Le, Xuan-Doanh
International Journal of Retail & Distribution Management.  49 (2020)  5 - p. 595-615 , 2020
 
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