Nichols, Bridget Satinover
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Consumer response to positive nutrients on the facts up fro..:

Dang, Anh ; Nichols, Bridget Satinover
Journal of Marketing Theory and Practice.  31 (2022)  2 - p. 223-242 , 2022
 
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Understanding consumer attitudes in cause-brand alliances i..:

Joo, Soyoung ; Koo, Jakeun ; Nichols, Bridget Satinover
International Journal of Sports Marketing and Sponsorship.  22 (2020)  3 - p. 507-528 , 2020
 
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Rival team effects in cause-related sports marketing:

Nichols, Bridget Satinover ; Cobbs, Joe ; Tyler, B. David
International Journal of Sports Marketing and Sponsorship.  21 (2019)  1 - p. 23-45 , 2019
 
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Black or white? The effects of a larger-bodied model's race..:

Nichols, Bridget Satinover ; Raska, David
Journal of Marketing Communications.  26 (2018)  5 - p. 549-570 , 2018
 
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Creating memories and bonding through competitive shopping ..:

Nichols, Bridget Satinover ; Flint, Daniel J.
Qualitative Market Research: An International Journal.  21 (2018)  4 - p. 513-529 , 2018
 
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Construction and validation of the in-store privacy prefere..:

Nichols, Bridget Satinover
Journal of Retailing and Consumer Services.  24 (2015)  - p. 70-78 , 2015
 
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Consumer Preferences for Assimilative Versus Aspirational M..:

Nichols, Bridget Satinover ; Schumann, David W.
Journal of Marketing Theory and Practice.  20 (2012)  4 - p. 359-376 , 2012
 
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The development, validation, and implications of a measure ..:

Nichols, Bridget Satinover
Journal of Economic Psychology.  33 (2012)  1 - p. 192-205 , 2012
 
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CONSUMER PREFERENCES FOR ASSIMILATIVE VERSUS ASPIRATIONAL M..:

Nichols, Bridget Satinover ; Schumann, David W.
Journal of Marketing Theory and Practice.  20 (2012)  4 - p. 359-375 , 2012
 
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