I agree that this site is using cookies. You can find further informations here.
X
Nikolova, Hristina
53  results:
Search for persons X
?
1

Uncertainty marketing tactics: An overview and a unifying f..:

Kovacheva, Aleksandra ; Nikolova, Hristina
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
?
2

Correction to: Uncertainty marketing tactics: An overview a..:

Kovacheva, Aleksandra ; Nikolova, Hristina
Journal of the Academy of Marketing Science.  , 2023
Link: https://doi.org/10.1007/..
 
?
3

Will he buy a surprise? Gender differences in the purchase ..:

Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait
Journal of Retailing.  98 (2022)  4 - p. 667-684 , 2022
Link: https://doi.org/10.1016/..
 
?
4

Marketing in an identity‐threatened world: Consumer coping ..:

Nikolova, Hristina
Psychology & Marketing.  40 (2022)  2 - p. 408-426 , 2022
Link: https://doi.org/10.1002/..
 
?
5

I Will Be Green for Us: When Consumers Compensate for Their..:

Cakanlar, Aylin ; Nikolova, Hristina ; Nenkov, Gergana Y.
Journal of Marketing Research.  60 (2022)  1 - p. 110-129 , 2022
Link: https://doi.org/10.1177/..
 
?
6

We Succeeded Together, Now What: Relationship Power and Seq..:

Nikolova, Hristina ; Nenkov, Gergana Y.
Journal of Marketing Research.  59 (2021)  2 - p. 271-289 , 2021
Link: https://doi.org/10.1177/..
 
?
7

Consumers' response to promotional gifts: The role of gende..:

Kovacheva, Aleksandra ; Nikolova, Hristina ; Lamberton, Cait
Psychology & Marketing.  38 (2020)  1 - p. 196-211 , 2020
Link: https://doi.org/10.1002/..
 
?
8

Love, Lies, and Money: Financial Infidelity in Romantic Rel..:

Garbinsky, Emily N ; Gladstone, Joe J ; Nikolova, Hristina...
Journal of Consumer Research.  47 (2019)  1 - p. 1-24 , 2019
Link: https://doi.org/10.1093/..
 
?
9

E-Commerce in a Physical Store: Which Retailing Technologie..:

Linzbach, Peter ; Inman, J. Jeffrey ; Nikolova, Hristina
NIM Marketing Intelligence Review.  11 (2019)  1 - p. 42-47 , 2019
Link: https://doi.org/10.2478/..
 
?
10

No (wo)man is an island: dyadic decision-making and identit..:

, In: Handbook of Research on Identity Theory in Marketing,
Nikolova, Hristina ; Lamberton, Cait , 2019
Link: https://doi.org/10.4337/..
 
?
11

Ceding and Succeeding: How the Altruistic Can Benefit from ..:

Lowe, Michael ; Nikolova, Hristina ; Miller, Chadwick J..
Journal of Consumer Psychology.  29 (2019)  4 - p. 652-661 , 2019
Link: https://doi.org/10.1002/..
 
?
12

Stranger Danger: When and Why Consumer Dyads Behave Less Et..:

NIKOLOVA, HRISTINA ; LAMBERTON, CAIT ; COLEMAN, NICOLE VERROCHI
Journal of Consumer Research.  45 (2018)  1 - p. 90-108 , 2018
Link: https://www.jstor.org/st..
 
?
13

Stranger Danger: When and Why Consumer Dyads Behave Less Et..:

Nikolova, Hristina ; Lamberton, Cait ; Coleman, Nicole Verrochi..
Journal of Consumer Research.  45 (2017)  1 - p. 90-108 , 2017
Link: https://doi.org/10.1093/..
 
?
14

Shopper-Facing Retail Technology: A Retailer Adoption Decis..:

Inman, J. Jeffrey ; Nikolova, Hristina
Journal of Retailing.  93 (2017)  1 - p. 7-28 , 2017
Link: https://doi.org/10.1016/..
 
?
15

Men and the Middle: Gender Differences in Dyadic Compromise..:

Nikolova, Hristina ; Lamberton, Cait
Journal of Consumer Research.  43 (2016)  3 - p. 355-371 , 2016
Link: https://doi.org/10.1093/..
 
1-15