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Nyadzayo, Munyaradzi W.
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1

The manifestation of brand engagement in self-concept throu..:

Leckie, Civilai ; Nyadzayo, Munyaradzi W. ; Johnson, Lester W.
Journal of Strategic Marketing.  31 (2022)  8 - p. 1379-1396 , 2022
Link: https://doi.org/10.1080/..
 
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2

The relationship between citizen readiness and the intentio..:

El Barachi, May ; Salim, Taghreed Abu ; Nyadzayo, Munyaradzi W....
Technology in Society.  71 (2022)  - p. 102115 , 2022
Link: https://doi.org/10.1016/..
 
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3

Customer identification: The missing link between relations..:

Mohan, Mayoor ; Nyadzayo, Munyaradzi W. ; Casidy, Riza
Industrial Marketing Management.  97 (2021)  - p. 220-232 , 2021
Link: https://doi.org/10.1016/..
 
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4

The impact of relational drivers on customer brand engageme..:

Nyadzayo, Munyaradzi W. ; Leckie, Civilai ; Johnson, Lester W.
Journal of Brand Management.  27 (2020)  5 - p. 561-578 , 2020
Link: https://doi.org/10.1057/..
 
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5

Drivers and outcomes of brand engagement in self-concept fo..:

Nyadzayo, Munyaradzi W. ; Johnson, Lester W. ; Rossi, Monica
Journal of Fashion Marketing and Management: An International Journal.  24 (2020)  4 - p. 589-609 , 2020
Link: https://doi.org/10.1108/..
 
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6

Differential roles of push and pull factors on escape for t..:

Michael, Noela ; Nyadzayo, Munyaradzi W. ; Michael, Ian.
International Journal of Tourism Research.  22 (2020)  4 - p. 464-478 , 2020
Link: https://doi.org/10.1002/..
 
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7

B2B purchase engagement: Examining the key drivers and outc..:

Nyadzayo, Munyaradzi W. ; Casidy, Riza ; Thaichon, Park
Industrial Marketing Management.  85 (2020)  - p. 197-208 , 2020
Link: https://doi.org/10.1016/..
 
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8

Relationship factors and firms' willingness-to-pay: A compa..:

Nyadzayo, Munyaradzi W. ; Mohan, Mayoor ; Casidy, Riza
Industrial Marketing Management.  91 (2020)  - p. 397-410 , 2020
Link: https://doi.org/10.1016/..
 
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9

Customer engagement and organizational performance: a servi..:

, In: Handbook of Research on Customer Engagement,
Leckie, Civilai ; Nyadzayo, Munyaradzi W. ; Johnson, Lester W. , 2019
Link: https://doi.org/10.4337/..
 
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10

The determinants of franchise brand loyalty in B2B markets:..:

Nyadzayo, Munyaradzi W. ; Matanda, Margaret J. ; Rajaguru, Rajesh
Journal of Business Research.  86 (2018)  - p. 435-445 , 2018
Link: https://doi.org/10.1016/..
 
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11

Health marketing in an emerging market: The critical role o..:

Fletcher-Brown, Judith ; Pereira, Vijay ; Nyadzayo, Munyaradzi W.
Journal of Business Research.  86 (2018)  - p. 416-434 , 2018
Link: https://doi.org/10.1016/..
 
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12

The relative influence of functional versus imagery beliefs..:

Casidy, Riza ; Nyadzayo, Munyaradzi W ; Mohan, Mayoor.
Industrial Marketing Management.  72 (2018)  - p. 26-36 , 2018
Link: https://doi.org/10.1016/..
 
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13

Promoting brand engagement behaviors and loyalty through pe..:

Leckie, Civilai ; Nyadzayo, Munyaradzi W. ; Johnson, Lester W.
Journal of Services Marketing.  32 (2017)  1 - p. 70-82 , 2017
Link: https://doi.org/10.1108/..
 
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14

How do alternative strategic orientations influence social ..:

Valos, Michael J. ; Mavondo, Felix T. ; Nyadzayo, Munyaradzi W.
Journal of Strategic Marketing.  27 (2017)  1 - p. 1-20 , 2017
Link: https://doi.org/10.1080/..
 
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15

The antecedents of customer loyalty: A moderated mediation ..:

Nyadzayo, Munyaradzi W. ; Khajehzadeh, Saman
Journal of Retailing and Consumer Services.  30 (2016)  - p. 262-270 , 2016
Link: https://doi.org/10.1016/..
 
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